Main social networking site preference in the United Kingdom (UK) 2013-2018

This statistic displays the findings of a survey on the main social networking site preference in the United Kingdom (UK) between 2013 and 2018. In 2018, it was found that the main social networking profile of social media users was Facebook with 58 percent of responding individuals claiming it as their most used social networking profile. During the same survey period, 23 percent of respondents pointed to WhatsApp, when asked about their main social media account. The amount of social media users that claimed Facebook as their main account shrank by 28 percent between 2013 and 2017.

Which one of these social networking sites or apps do you use most often?*

FacebookWhats AppTwitterInstagramYouTubeSnapChat (since 2015)LinkedInPinterest (not included in 2017 survey)Google+ (not included in 2017 survey)
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Release date

May 2019


United Kingdom

Survey time period

2013 to 2018**

Number of respondents

1,247 respondents

Age group

16 years and older

Special properties

those with a social media profile or account on any sites or apps.

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* The original survey question was: "And which one would you say is your main social media site or app - the one you use most often? (SINGLE CODE)"
** Most recent survey carried out from September to November 2018.

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Statistics on "Social media usage in the United Kingdom (UK)"

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