Marketing challenges of real-time social engagement in the United Kingdom (UK) 2014

Published by Statista Research Department, Mar 19, 2014
This statistic illustrates the challenges in managing real-time social engagement according to marketers in the United Kingdom in 2014. In 2014, 62 percent of respondents reported managing "out of hours engagement" as their biggest challenge in managing real-time social engagement.

What are your biggest challenges in managing real-time social engagement?

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Source

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Release date

March 2014

Region

United Kingdom

Survey time period

February 2014

Number of respondents

163 respondents

Special properties

marketers*

Method of interview

Online survey

Supplementary notes

* The source indicates: "Responses are collated from recognisable brands from both B2B (36%) and B2C (64%) from across FMCG, tech, pet food, retail, betting, pharmaceutical, banking and finance, travel, hotel chains, publishers, fashion, groceries, and automotive companies."

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