Attitude to environmentally friendly products in the UK 2014, by consumer segment

Distribution of consumers in the United Kingdom (UK) in 2014, by eco-segment*

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Release date

March 2014


United Kingdom

Survey time period

December 2012

Supplementary notes

Total sample of 27 EU countries = 25,268 respondents. Number of UK respondents not given.

* The source defines the segments as follows:
Concerned citizens: Willing to pay for environmentally friendly products (EFPs) but not 100% convinced of their effectiveness
Priced out: Highly price sensitive: willing to pay but can't afford to
Issue sceptics: Believe dangers are overstated
Product sceptics: Concerned but not convinced by EFPs

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