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Diageo: marketing spending in North America 2012-2020

This statistic shows Diageo's marketing spending in North America from 2012 to 2020. According to the report, the London-based multinational alcoholic beverage company spent about 727 million GBP on marketing activities in North America in 2020.

Diageo's marketing spending in North America from 2012 to 2020 (in million GBP)*

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Source

Release date

August 2020

Region

North America

Survey time period

2012 to 2020

Special properties

Fiscal year ends on June 30 of each year

Supplementary notes

* On the date of June 30 of each corresponding year, the exchange rate according to xe.com was:
1.00 GBP (Great Britain Pound) = 1.57 USD (United States Dollar) in 2012.
1.00 GBP = 1.52 USD in 2013.
1.00 GBP = 1.71 USD in 2014.
1.00 GBP = 1.57 USD in 2015.
1.00 GBP = 1.33 USD in 2016.
1.00 GBP = 1.30 USD in 2017.
1.00 GBP = 1.32 USD in 2018.
1.00 GBP = 1.27 USD in 2019.
1.00 GBP = 1.26 USD in 2020.

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