U.S. Millennials: webrooming based on product category 2013

Published by Statista Research Department, Jul 18, 2014
This statistic show the most common types of products researched online before purchasing in-store according to U.S. Millennial internet users. During a December 2013 survey it was found that 58 percent of Millennials researched electronics online before purchasing them in-store.

Products researched online before purchasing in-store according to U.S. Millennial internet users as of December 2013

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Release date

July 2014

Region

United States

Survey time period

December 2013

Number of respondents

Millennials n = 1,886

Special properties

Respondents who regularly or occasionally research items online before purchasing in-store

Method of interview

Online survey

Supplementary notes

Millennnials are born between 1981 and 2000.

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