U.S. Millennials: webrooming based on product category 2013

Products researched online before purchasing in-store according to U.S. Millennial internet users as of December 2013

U.S. Millennials: webrooming based on product category 2013 This statistic show the most common types of products researched online before purchasing in-store according to U.S. Millennial internet users. During a December 2013 survey it was found that 58 percent of Millennials researched electronics online before purchasing them in-store.
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Products researched online before purchasing in-store according to U.S. Millennial internet users as of December 2013

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Share of respondents
Electronics58%
Apparel37.3%
Appliances29.4%
Shoes29.1%
Beauty care/cosmetics21.7%
Food/groceries18.6%
Jewelry/watches18.5%
Home decor17.3%
Furniture16.6%
Home improvement items14.8%
Car/truck14.1%
Sporting goods12.8%
Medicines/vitamins/supplements12.6%
Tires/batteries/auto parts7.8%
Share of respondents
Electronics58%
Apparel37.3%
Appliances29.4%
Shoes29.1%
Beauty care/cosmetics21.7%
Food/groceries18.6%
Jewelry/watches18.5%
Home decor17.3%
Furniture16.6%
Home improvement items14.8%
Car/truck14.1%
Sporting goods12.8%
Medicines/vitamins/supplements12.6%
Tires/batteries/auto parts7.8%
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This statistic show the most common types of products researched online before purchasing in-store according to U.S. Millennial internet users. During a December 2013 survey it was found that 58 percent of Millennials researched electronics online before purchasing them in-store.
Show more
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