Products researched online before purchasing in-store according to U.S. Generation X internet users as of December 2013

U.S. Gen X: webrooming based on product category 2013 This statistic show the most common types of products researched online before purchasing in-store according to U.S. Generation X internet users. During a December 2013 survey it was found that 56.6 percent of Gen X internet users researched electronics online before purchasing them in-store.
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Share of respondents
Electronics56.6%
Apparel30.5%
Appliances28.2%
Shoes26%
Beauty care/cosmetics17.9%
Food/groceries17.8%
Home improvement items16.6%
Home decor16%
Furniture14.2%
Sporting goods14%
Medicines/vitamins/supplements12.8%
Car/truck12.8%
Jewelry/watches12.6%
Tires/batteries/auto parts11.2%
Share of respondents
Electronics56.6%
Apparel30.5%
Appliances28.2%
Shoes26%
Beauty care/cosmetics17.9%
Food/groceries17.8%
Home improvement items16.6%
Home decor16%
Furniture14.2%
Sporting goods14%
Medicines/vitamins/supplements12.8%
Car/truck12.8%
Jewelry/watches12.6%
Tires/batteries/auto parts11.2%
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Description Source More information
This statistic show the most common types of products researched online before purchasing in-store according to U.S. Generation X internet users. During a December 2013 survey it was found that 56.6 percent of Gen X internet users researched electronics online before purchasing them in-store.
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Release date
July 2014
Region
United States
Survey time period
December 2013
Number of respondents
Gen X n = 1,816
Special properties
Respondents who regularly or occasionally research items online before purchasing in-store
Method of interview
Online survey
Supplementary notes
Generation X are born between 1965-1980.

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