The statistic shows data on digital video advertising effectiveness in the United States as of May 2016, by video type. It was found that ads contained in online TV shows had the best advertising recall.
Consumer attitude towards digital video advertising in the United States as of May 2016
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you
Global overview
5
- Premium Statistic OTT video revenue worldwide from 2010 to 2028
- Premium Statistic Digital Market Outlook: video-on-demand revenue worldwide 2017-2027, by type
- Basic Statistic Daily online video usage in selected countries 2018
- Basic Statistic Weekly time spent with online video worldwide 2018-2023
- Basic Statistic Devices used to watch online video worldwide 2019
Industry revenues
4
Users
6
- Premium Statistic Latin America: digital video viewers 2019-2023
- Premium Statistic Latin America: digital video viewer penetration 2017-2022
- Premium Statistic Pay TV & OTT penetration in Latin America 2020, by country
- Premium Statistic Number of SVOD subscriptions in Latin America 2021-2027
- Premium Statistic Number of SVOD subscriptions in Latin America 2020-2026, by platform
- Premium Statistic Latin America: SVOD penetration rate 2019, by country
Content
8
- Premium Statistic CDN traffic in Latin America 2016-2022
- Premium Statistic Latin America: time spent with digital video 2019, by country
- Premium Statistic Latin America: binge watching penetration 2019, by country
- Premium Statistic Latin America: share of time spent on desktops 2018, by category
- Premium Statistic Most in-demand digital original series in Brazil 2021
- Premium Statistic Most in-demand digital original series in Mexico 2021
- Premium Statistic YouTube: most watched Latin artists' music videos 2023
- Basic Statistic Regions with highest interest in The Witcher 2019
Mobile video
3
Advertising
3
Further related statistics
13
- Completion rates of U.S. digital video ads in 2013, by length
- Digital video ad recall in the U.S. 2016
- Digital video ads - completion rates in the U.S. 2015, by device
- Ad recall among Millennials in the U.S. in 2013, by medium
- Ad effectiveness across screens in the U.S. in 2012
- Czech Republic: ad recall 2015, by channel
- Lithuania: ad recall 2015, by channel
- Spain: ad recall 2015, by channel
- China: ad recall 2015, by channel
- Vietnam: ad recall 2015, by channel
- Denmark: ad recall 2015, by channel
- Netherlands: ad recall 2015, by channel
- Influence of advertising on purchase decision in Canada 2021
Further Content: You might find this interesting as well
Statistics
- Completion rates of U.S. digital video ads in 2013, by length
- Digital video ad recall in the U.S. 2016
- Digital video ads - completion rates in the U.S. 2015, by device
- Ad recall among Millennials in the U.S. in 2013, by medium
- Ad effectiveness across screens in the U.S. in 2012
- Czech Republic: ad recall 2015, by channel
- Lithuania: ad recall 2015, by channel
- Spain: ad recall 2015, by channel
- China: ad recall 2015, by channel
- Vietnam: ad recall 2015, by channel
- Denmark: ad recall 2015, by channel
- Netherlands: ad recall 2015, by channel
- Influence of advertising on purchase decision in Canada 2021
IAB (U.S.). (May 11, 2016). Consumer attitude towards digital video advertising in the United States as of May 2016 [Graph]. In Statista. Retrieved June 02, 2023, from https://www.statista.com/statistics/316518/digital-video-ad-effectiveness-type-usa/
IAB (U.S.). "Consumer attitude towards digital video advertising in the United States as of May 2016." Chart. May 11, 2016. Statista. Accessed June 02, 2023. https://www.statista.com/statistics/316518/digital-video-ad-effectiveness-type-usa/
IAB (U.S.). (2016). Consumer attitude towards digital video advertising in the United States as of May 2016. Statista. Statista Inc.. Accessed: June 02, 2023. https://www.statista.com/statistics/316518/digital-video-ad-effectiveness-type-usa/
IAB (U.S.). "Consumer Attitude towards Digital Video Advertising in The United States as of May 2016." Statista, Statista Inc., 11 May 2016, https://www.statista.com/statistics/316518/digital-video-ad-effectiveness-type-usa/
IAB (U.S.), Consumer attitude towards digital video advertising in the United States as of May 2016 Statista, https://www.statista.com/statistics/316518/digital-video-ad-effectiveness-type-usa/ (last visited June 02, 2023)
Consumer attitude towards digital video advertising in the United States as of May 2016 [Graph], IAB (U.S.), May 11, 2016. [Online]. Available: https://www.statista.com/statistics/316518/digital-video-ad-effectiveness-type-usa/