The statistic shows data on digital video advertising effectiveness in the United States as of May 2016, by video type. It was found that ads contained in online TV shows had the best advertising recall.
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Digital video advertising effectiveness in the U.S. 2016, by video type
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Consumer attitude towards digital video advertising in the United States as of May 2016
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The statistic shows data on digital video advertising effectiveness in the United States as of May 2016, by video type. It was found that ads contained in online TV shows had the best advertising recall.
| TV shows online | Amateur | Original digital video | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| TV shows online | Amateur | Original digital video | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Description
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The statistic shows data on digital video advertising effectiveness in the United States as of May 2016, by video type. It was found that ads contained in online TV shows had the best advertising recall.
Show more- Show sources information
- Show publisher information
- Release date
- May 2016
- Region
- United States
- Survey time period
- May 2016
- Number of respondents
- TV shows online: n=509; Amateur: n =535; Original Digital Video: n=407
- Special properties
- among monthly+ viewers of video type
- Supplementary notes
-
The source does not provide further information on the survey methodology (type of survey used, an exact date of survey).
Question: Which type of online viewing listed best matches each statement?
More information
- Region
- United States
- Survey time period
- May 2016
- Number of respondents
- TV shows online: n=509; Amateur: n =535; Original Digital Video: n=407
- Special properties
- among monthly+ viewers of video type
- Supplementary notes
-
The source does not provide further information on the survey methodology (type of survey used, an exact date of survey).
Question: Which type of online viewing listed best matches each statement?
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Digital advertising formats in the U.S.
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Statistics on "Digital advertising formats in the U.S."
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Statistics
- Digital video ads - completion rates in the U.S. 2015, by device
- South Korea: ad recall 2015, by channel
- Poland: ad recall 2015, by channel
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- Belgium: ad recall 2015, by channel
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- Mexico: ad recall 2015, by channel
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- France: ad recall 2015, by channel
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- Advertising in the United Kingdom (UK)
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Premium Statistics
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- Leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016
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- Share of consumers who felt annoyed by advertising on news websites in the United States as of May 2017, by format
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