Digital video advertising effectiveness in the U.S. 2016, by video type

The statistic shows data on digital video advertising effectiveness in the United States as of May 2016, by video type. It was found that ads contained in online TV shows had the best advertising recall.

Consumer attitude towards digital video advertising in the United States as of May 2016

TV shows onlineAmateurOriginal digital video
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Release date

May 2016


United States

Survey time period

May 2016

Number of respondents

TV shows online: n=509; Amateur: n =535; Original Digital Video: n=407

Special properties

among monthly+ viewers of video type

Supplementary notes

The source does not provide further information on the survey methodology (type of survey used, an exact date of survey).
Question: Which type of online viewing listed best matches each statement?

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