The statistic shows data on digital video advertising effectiveness in the United States as of May 2016, by video type. It was found that ads contained in online TV shows had the best advertising recall.
Consumer attitude towards digital video advertising in the United States as of May 2016
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IAB (U.S.). (May 11, 2016). Consumer attitude towards digital video advertising in the United States as of May 2016 [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/316518/digital-video-ad-effectiveness-type-usa/
IAB (U.S.). "Consumer attitude towards digital video advertising in the United States as of May 2016." Chart. May 11, 2016. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/316518/digital-video-ad-effectiveness-type-usa/
IAB (U.S.). (2016). Consumer attitude towards digital video advertising in the United States as of May 2016. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/316518/digital-video-ad-effectiveness-type-usa/
IAB (U.S.). "Consumer Attitude towards Digital Video Advertising in The United States as of May 2016." Statista, Statista Inc., 11 May 2016, https://www.statista.com/statistics/316518/digital-video-ad-effectiveness-type-usa/
IAB (U.S.), Consumer attitude towards digital video advertising in the United States as of May 2016 Statista, https://www.statista.com/statistics/316518/digital-video-ad-effectiveness-type-usa/ (last visited March 28, 2024)
Consumer attitude towards digital video advertising in the United States as of May 2016 [Graph], IAB (U.S.), May 11, 2016. [Online]. Available: https://www.statista.com/statistics/316518/digital-video-ad-effectiveness-type-usa/