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Grocery shoppers willing to pay more for customer service in Great Britain 2003-2017

This statistic shows the share of consumers willing to pay more for grocery shopping to get superior customer service in Great Britain, from biennial surveys conducted between 2003 and 2017. According to the surveys conducted for Bord Bia Irish Food Board, 38 percent of grocery shoppers in 2017 agreed that they would be willing to pay more to get superior customer service, compared to 36 percent in 2015.

Share of British consumers agreeing with the statement "I will pay a bit more for grocery shopping to get superior customer service" in Great Britain from 2003 to 2017

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Release date

July 2017


United Kingdom (Great Britain)

Survey time period

2003 to 2017

Number of respondents


Age group

16 years and older

Special properties

grocery shoppers.

Method of interview

Face-to-face interview

Supplementary notes

Respondents were asked: "I am going to read out a list of things that people have said about grocery shopping. Please tell me how much you agree or disagree with each statement". Figures show the total of those who agree slightly and agree strongly.

* n(2017) = 1,078, n(2015) = 1,009, n (2013) = 1029. Number of respondents for 2003 to 2011 surveys not given.
Surveys conducted biennially. Fieldwork for 2015 conducted between June and July.

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