UK banking services: opinion on 'Everyday' bank by age

This statistic presents client opinions on the possibility of usage of the 'Everyday' bank as a new type of financial services provider - by age group, in the United Kingdom (UK), July 2014. In general, for adults younger than 34 this option is attractive: 18 percent of 18-24 year olds and even more visibly, 29 percent of 25-34 year olds would be interested in this new type of financial institution. Negative reactions to the new banking option vastly outnumbered positive ones for the age group 35+: 34 percent of respondents were against the 'Everyday' bank, with only 14 percent opting for it.

Bank customer opinion on usage of the 'Everyday' bank in the United Kingdom (UK) in 2014, by age group

Characteristic	Positive	Negative
18-24	18%	11%
25-34	29%	13%
35+	14%	34%

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Release date

July 2014

More information

Region

United Kingdom

Survey time period

March 2014

Number of respondents

3,604 respondents

Age group

18 years and older

Special properties

Current account holders

Method of interview

Online survey

Supplementary notes

Responses to the survey question: ‘Would you consider using any of the following types of financial services provider?'
The 'Everyday' bank: offers a range of banking and non-banking services, using partnerships with utility companies, retailers and others to bring a wider range of products and services than those of a traditional bank/ offers more relevant deals, tailored to the specific needs of customers

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