Chile: main sources of information about financial services 2016

The graph shows data on the main sources of information regarding financial products and services in Chile. On a survey carried out in 2016, approximately 54 percent of respondents said that the most influential source of information about financial products and services was advertising from financial institutions. In addition, up to 30 percent of respondents stated that the main channel of institutional advertising was the financial institution's own staff.

Leading sources of information about financial products and services in Chile in 2016

Institutional advertisingOrientation & assessmentOther mediaPersonal experience
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Release date

December 2016



Survey time period

July 4 to August 9, 2016

Number of respondents

1,224 respondents

Age group

18 years and older

Method of interview

Face-to-face interview

Supplementary notes

Original question: "¿Cuáles de las siguientes fuentes de información siente que influyen más cuando usted decide elegir algún producto de las entidades financieras (bancos, financieras, cooperativas, etc.)? "

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