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Mobile advertising effectivenss worldwide 2014, by type
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Mobile advertising effectivenss worldwide 2014, by type
Share of mobile device users who clicked on a mobile ad worldwide and in selected countries as of March 2014, by platform
The statistic shows the share of mobile device users who clicked on a mobile ad in three months leading to March 2014 worldwide and in selected countries/regions, by platform. Adobe found that 30 percent of mobile device users from France clicked on an ad appearing on a mobile website.
Share of mobile device users who clicked on a mobile ad worldwide and in selected countries as of March 2014, by platform
| Mobile website | Mobile app | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Mobile website | Mobile app | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Description
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More information
The statistic shows the share of mobile device users who clicked on a mobile ad in three months leading to March 2014 worldwide and in selected countries/regions, by platform. Adobe found that 30 percent of mobile device users from France clicked on an ad appearing on a mobile website.
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- Release date
- August 2014
- Region
- Worldwide, North America, France, Germany, United Kingdom
- Survey time period
- March 2014
- Special properties
- in past three months
- Supplementary notes
- The source does not provide further information on the survey methdology (number of respondents or their age, type of survey used).
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- August 2014
More information
- Region
- Worldwide, North America, France, Germany, United Kingdom
- Survey time period
- March 2014
- Special properties
- in past three months
- Supplementary notes
- The source does not provide further information on the survey methdology (number of respondents or their age, type of survey used).
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Statistics on "Mobile marketing in the U.S."
- Budget & tactics
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- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
- Share of marketing budgets devoted to mobile marketing according to companies in the United States as of February 2019U.S. businesses mobile marketing budget share 2015-2019
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018Investment plans for video use in mobile marketing worldwide 2017-2018
- Leading types of video used in mobile marketing according to industry professionals worldwide in 2017 and 2018Leading types of video used in mobile marketing worldwide 2017-2018
- Share of mobile display ads leading to selected industry landing pages in the United States in 2017Share of mobile display ads leading to industry landing pages in the U.S. 2017
- Share of companies using mobile coupons for marketing purposes in the United States from 2013 to 2017Use of mobile coupons for marketing purposes in the U.S. 2013-2017
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017B2B marketing mobile website adoption in the U.S. 2014-2017
- Metrics, challenges & effectiveness
The most important statistics
- Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018Leading challenges in measuring mobile marketing success in the U.S. in 2018
- Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platformShare of mobile ad budgets thought to be subject to fraud in the U.S. 2017
- Leading distribution channels for which mobile marketing is effective in driving sales according to retailers in the United States in 2018Leading channels in driving sales growth through mobile marketing in the U.S. in 2018
- Value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 (in billion U.S. dollars)United States: beacon-triggered retail sales value 2015-2016
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017Leading countries ranked by mobile video ad viewability rates 2017
- Distribution of mobile advertising impressions worldwide in 1st half 2018, by operating systemGlobal mobile ad impression share in H1 2018, by OS
- Average mobile cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords mobile CPC 2018, by industry
- Average mobile cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords mobile CPA 2018, by industry
- Consumer perspective
The most important statistics
- Would you say it is okay to be shown adverts as long as content is free?Attitudes towards mobile ads in the U.S. 2017, by age
- Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016Perfect mobile ad qualities according to U.S. teens and Millennials 2016
- Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generationConsumer reasons for acting on mobile ads in the U.S. Q2 2016, by generation
- Reasons that influence iPhone owners to download retailers' mobile apps as of May 2016U.S. consumer retail app download reasons 2016
- Ways in which mobile gamers find out about new games in the United States as of April 2016New game discovery sources among mobile gamers in the U.S. 2016
- Snapchat ad skipping penetration rate in the United States as of February 2017, by ageSnapchat ad skipping in the U.S. 2017
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. consumer view of purchase history based mobile shopping recommendations 2017
- Consumer interest in selected companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. interest in mobile shopping recommendations from selected companies 2017
- Marketer perspective
The most important statistics
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017Most interesting ad formats and products for mobile advertisers in the U.S. in 2017
- Popularity of marketing channels among companies in the United States as of April 2016Popularity of marketing channels in the U.S. 2016
- Primary mobile marketing challenges of premium publishers in the United States as of August 2016Leading challenges according to U.S. premium publishers 2016
- Leading barriers to implementing mobile marketing in North America in 2017Mobile marketing implementation barriers in North America 2017
- Time frame when businesses plan to start mobile marketing of holiday-related items to consumers worldwide in 2017 and 2018Time when businesses initiate marketing of holiday-related items worldwide 2017-2018
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Advertising spending
The most important statistics
- Mobile advertising spending worldwide from 2007 to 2021 (in million U.S. dollars)Mobile advertising spending worldwide 2007-2021
- Mobile advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)Mobile advertising spending in the U.S. 2015-2022
- Mobile advertising spending in the United States from 2015 to 2020, by format (in billion U.S. dollars)Mobile advertising spending in the U.S. 2015-2020, by format
- Change in mobile advertising spending in the United States from 2012 to 2021Mobile ad spend growth in the U.S. 2012-2021
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)Programmatic mobile video ad spending in the U.S. 2016-2020
- Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating systemGlobal mobile ad spend in H1 2018, by OS
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industryGlobal in-app ad spend share in H1 2018, by app category and vertical
- Location targeted mobile advertising spending in the United States from 2016 to 2022 (in billion U.S. dollars)Location targeted mobile ad spend in the U.S. 2016-2022
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Mobile ad effectiveness worldwide 2014, by platform
- Satisfaction levels with mobile ads among marketers in the U.S. 2015
- Mobile advertising recall in the UK in 2012, by device type
- Effectiveness of mobile campaigns according to marketers worldwide 2016
- Reasons for not clicking on mobile ad in the U.S. 2014, by device
- Advertising receptivity worldwide 2014, by country
- Mobile advertising response worldwide 2014, by age
- Mobile ad response in the U.S. 2014, by gender
- Acceptance of mobile ads for free content in the United Kingdom (UK) 2013-2014
- Mobile advertising: leading inventory types in the U.S. 2015
- Mobile share of digital ad spend in Canada 2016-2021
Topics
- Mobile Marketing
- Mobile internet usage worldwide
- Mobile payments in the United States
- Mobile messenger apps
- Mobile app monetization
- Mobile commerce in the United States
- Mobile Communications
- Mobile Communications in the United States
- Mobile search
- Mobile social media
- Mobile Broadband
- Mobile video in the United States
Studies
- Global Mobile Advertising Revenue 2016
- Digital advertising in the United Kingdom (UK)
- BRICS advertising
- Advertising consumption and perception
- Global Mobile Advertising Revenue 2015
- Marketer Perceptions of Mobile Advertising 2015
- Mobile advertising: what do consumers want?
- Europe AdEx Benchmark 2017
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- Marketer Perceptions of Mobile Advertising 2013
- 2018 Consumer Perspectives on Advertising
- Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands
- The State of Mobile Advertising
- Marketer Perceptions of Mobile Advertising 2011
Statistics on "Mobile marketing in the U.S."
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Share of marketing budgets devoted to mobile marketing according to companies in the United States as of February 2019
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018
- Leading types of video used in mobile marketing according to industry professionals worldwide in 2017 and 2018
- Share of mobile display ads leading to selected industry landing pages in the United States in 2017
- Share of companies using mobile coupons for marketing purposes in the United States from 2013 to 2017
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017
- Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018
- Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform
- Leading distribution channels for which mobile marketing is effective in driving sales according to retailers in the United States in 2018
- Value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 (in billion U.S. dollars)
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017
- Distribution of mobile advertising impressions worldwide in 1st half 2018, by operating system
- Average mobile cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)
- Average mobile cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)
- Would you say it is okay to be shown adverts as long as content is free?
- Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016
- Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generation
- Reasons that influence iPhone owners to download retailers' mobile apps as of May 2016
- Ways in which mobile gamers find out about new games in the United States as of April 2016
- Snapchat ad skipping penetration rate in the United States as of February 2017, by age
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Consumer interest in selected companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region
- Leading reasons why smartphone users in the United States unsubscribe from a brand or company's mobile messaging services as of March 2018
- Time frame when customers are ready to start seeing holiday-related marketing on their mobiles in the United States in 2017 and 2018
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017
- Popularity of marketing channels among companies in the United States as of April 2016
- Primary mobile marketing challenges of premium publishers in the United States as of August 2016
- Leading barriers to implementing mobile marketing in North America in 2017
- Time frame when businesses plan to start mobile marketing of holiday-related items to consumers worldwide in 2017 and 2018
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Mobile advertising spending worldwide from 2007 to 2021 (in million U.S. dollars)
- Mobile advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)
- Mobile advertising spending in the United States from 2015 to 2020, by format (in billion U.S. dollars)
- Change in mobile advertising spending in the United States from 2012 to 2021
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating system
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industry
- Location targeted mobile advertising spending in the United States from 2016 to 2022 (in billion U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Net mobile advertising revenue in the United States from 2016 to 2019, by company
- During the last three months, have you clicked through on mobile ads that are presented in a mobile app or mobile website?
- Are you satisfied with the results of your mobile advertising activities?
- Ad recall of mobile device users in the United Kingdom in 2012, by device type*
- Effectiveness of select mobile campaign types according to marketing professionals in 2016
- Reasons for not clicking mobile ads in the United States in March 2014, by device
- Screen media advertising receptivity* in selected countries worldwide as of March 2014
- Has an advert you've seen prompted you to do any of the following?
- Mobile advertising response in the United States as of June 2014, by gender
- Would you say you are more open to mobile advertisements if you can access website or app content for free?
- What types of mobile inventory are the most important to your mobile ad campaigns?
- Mobile share of digital advertising spending in Canada from 2016 to 2021
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Related topics
- Mobile Marketing
- Mobile internet usage worldwide
- Mobile payments in the United States
- Mobile messenger apps
- Mobile app monetization
- Mobile commerce in the United States
- Mobile Communications
- Mobile Communications in the United States
- Mobile search
- Mobile social media
- Mobile Broadband
- Mobile video in the United States
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