The timeline presents data on online advertising spending in Europe from 2006 to 2017. The amount spend has increased year-on-year since 2006 and in 2017, spending on digital advertising in Europe amounted to 48 billion euros.
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Online advertising spending in Europe 2006-2017
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Online advertising spending in Europe from 2006 to 2017 (in billion euros)
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The timeline presents data on online advertising spending in Europe from 2006 to 2017. The amount spend has increased year-on-year since 2006 and in 2017, spending on digital advertising in Europe amounted to 48 billion euros.
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The timeline presents data on online advertising spending in Europe from 2006 to 2017. The amount spend has increased year-on-year since 2006 and in 2017, spending on digital advertising in Europe amounted to 48 billion euros.
Show more- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- Europe
- Survey time period
- 2006 to 2017
More information
- Region
- Europe
- Survey time period
- 2006 to 2017
Other interesting statistics
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+Largest online advertising markets in Europe 2016-2017
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+Fastest growing online advertising markets in Europe 2016-2017
+
+Digital advertising expenditure in Belgium 2007-2019
+
+Digital advertising expenditure in Poland 2007-2019
+
+Digital advertising expenditure in the Czech Republic 2007-2019
+
+Digital advertising expenditure in Turkey 2007-2019
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Digital advertising in Europe
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Statistics on "Digital advertising in Europe"
- Market Overview
The most important statistics
- Online advertising spending in Europe from 2006 to 2017 (in billion euros)Online advertising spending in Europe 2006-2017
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Internet advertising expenditure in the European Union (EU 28) 2009-2017
- Countries with highest online advertising spending in Europe in 2016 and 2017 (in billion euros)Largest online advertising markets in Europe 2016-2017
- European countries ranked by digital advertising spending in 2016 (in million U.S. dollars)Digital advertising expenditure in European countries 2016
- Change in online advertising spending in select European countries in 2016 and 2017Fastest growing online advertising markets in Europe 2016-2017
- Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros)Online advertising spending in Western Europe 2018, by format
- Online advertising spending in Central and Eastern Europe in 1st half 2018, by format (in billion euros)Online advertising spending in Central and Eastern Europe 2018, by format
- Market Breakdowns
The most important statistics
- Online advertising spending in Europe between 2013 and 2017, by format (in billion euros)Online advertising spending in Europe 2013-2017, by format
- Digital advertising revenue in France from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in France 2016-2022, by format
- Digital advertising revenue in Germany from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Germany 2016-2022, by format
- Digital advertising revenue in Italy from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Italy 2016-2022, by format
- Digital advertising revenue in Spain from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Spain 2016-2022, by format
- Digital advertising spending in the United Kingdom (UK) from 2010 to 2019, by format (in million GBP)Digital advertising spending in the United Kingdom (UK) 2010-2019, by format
- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend
- Western European Markets
The most important statistics
- Digital advertising expenditure in Austria from 2010 to 2019 (in million euros)Digital advertising expenditure in Austria 2010-2019
- Digital advertising expenditure in Belgium from 2007 to 2019 (in million euros)Digital advertising expenditure in Belgium 2007-2019
- Digital advertising expenditure in Denmark from 2007 to 2019 (in million Danish crowns)Digital advertising expenditure in Denmark 2007-2019
- Digital advertising expenditure in Finland from 2007 to 2018 (in million euros)Digital advertising expenditure in Finland 2007-2018
- Digital advertising expenditure in France from 2007 to 2018 (in million euros)Digital advertising expenditure in France 2007-2018
- Digital advertising expenditure in Ireland from 2007 to 2019 (in million euros)Digital advertising expenditure in Ireland 2007-2019
- Digital advertising expenditure in Italy from 2007 to 2019 (in million euros)Digital advertising expenditure in Italy 2007-2019
- Digital advertising expenditure in the Netherlands from 2007 to 2018 (in million euros)Digital advertising expenditure in the Netherlands 2007-2018
- Central & Eastern European Markets
The most important statistics
- Digital advertising expenditure in Bulgaria from 2007 to 2019 (in million euros)Digital advertising expenditure in Bulgaria 2007-2019
- Digital advertising expenditure in the Czech Republic from 2007 to 2019 (in million Czech crowns)Digital advertising expenditure in the Czech Republic 2007-2019
- Digital advertising expenditure in Hungary from 2007 to 2019 (in million Hungarian forints)Digital advertising expenditure in Hungary 2007-2019
- Digital advertising expenditure in Latvia from 2007 to 2019 (in million euros)Digital advertising expenditure in Latvia 2007-2019
- Digital advertising expenditure in Poland from 2007 to 2019 (in million Polish zlotys)Digital advertising expenditure in Poland 2007-2019
- Digital advertising expenditure in Turkey from 2007 to 2019 (in million U.S. dollars)Digital advertising expenditure in Turkey 2007-2019
- Programmatic Advertising
The most important statistics
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)Europe: programmatic display ad spend 2012-2017
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)Europe: programmatic display ad spend 2012-2017
- Programmatic desktop display advertising spending in Europe from 2013 to 2016 (in million euros)Programmatic desktop display: advertising spend in Europe 2013-2016
- Programmatic mobile display advertising spending in Europe from 2013 to 2016 (in million euros)Europe: programmatic mobile display ad spend 2013-2016
- Market share of programmatic video advertising on the video advertising market in selected countries in Europe in 2015Market share of programmatic video advertising in selected countries in Europe 2015
- Adoption of programmatic advertising technology in Europe in 2016, by media sectorDistribution of programmatic advertising adoption in Europe 2016, by sector
- Adoption of programmatic advertising technology in Europe in 2016, by region*Distribution of programmatic advertising adoption in Europe 2016, by region
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2016Advertising effectiveness metrics used for programmatic by advertisers in Europe 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of online ad spending in Western Europe 2018, by format
- Distribution of online ad spending in Europe 2006-2017, by format
- U.S. hotels advertising expenditure 2011-2015, by platform
- Canada digital video ad spend change 2014-2020
- Reasons for brands to increase online video ad spend in the United Kingdom (UK) 2017
- RTB digital display ad spending in Russia 2014-2018
- RTB digital display ad spending in Europe 2013-2018, by market
- Canada: digital video ad spending 2013-2018
- RTB digital display ad spending in Australia 2014-2018
- Online display advertising spending in Europe H1 2017-H1 2018, by format
- Online advertising spending in Europe H1 2017-H1 2018, by format
- Display ad revenue through programmatic channels in the Netherlands 2012-2017
- RTB digital display ad spending in the United Kingdom (UK) 2013-2018
- Distribution of online ad spending in Central and Eastern Europe 2018, by format
- Highest spending display ad markets in Europe 2017, by country
- Premium display ad sales in France 2013-2018, by RTB or non-RTB
- RTB digital display ad spending worldwide 2013-2018, by region
- Total premium display ad sales in the United Kingdom (UK) 2012-2018
- Number of employees of Ineos Group 2017, by business segment
- Synthetic latex rubber: export value in the United Kingdom (UK) 2010-2018
Studies
- Digital advertising in Europe
- IAB Report on 2017 Digital Advertising Spend
- IAB and DDMA Report on Paid Search Advertising
- IAB and DDMA Report on Search Advertising
- Advertising market in the U.S.
- Advertising in Europe
- E-mail marketing in the United Kingdom (UK)
- Advertising in Belgium
- Advertising in the United Kingdom (UK)
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
- Programmatic advertising
- BRICS advertising
- Search advertising in the U.S.
- Advertising in Turkey
Statistics on the topic
Free statistics
Premium Statistics
- Online advertising spending in Europe from 2006 to 2017 (in billion euros)
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Countries with highest online advertising spending in Europe in 2016 and 2017 (in billion euros)
- European countries ranked by digital advertising spending in 2016 (in million U.S. dollars)
- Change in online advertising spending in select European countries in 2016 and 2017
- Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros)
- Online advertising spending in Central and Eastern Europe in 1st half 2018, by format (in billion euros)
- Online advertising spending in Europe between 2013 and 2017, by format (in billion euros)
- Digital advertising revenue in France from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Germany from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Italy from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Spain from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising spending in the United Kingdom (UK) from 2010 to 2019, by format (in million GBP)
- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)
- Digital advertising expenditure in Austria from 2010 to 2019 (in million euros)
- Digital advertising expenditure in Belgium from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Denmark from 2007 to 2019 (in million Danish crowns)
- Digital advertising expenditure in Finland from 2007 to 2018 (in million euros)
- Digital advertising expenditure in France from 2007 to 2018 (in million euros)
- Digital advertising expenditure in Ireland from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Italy from 2007 to 2019 (in million euros)
- Digital advertising expenditure in the Netherlands from 2007 to 2018 (in million euros)
- Digital advertising expenditure in Norway from 2007 to 2019 (in million NOK)
- Digital advertising expenditure in Portugal from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Spain from 2007 to 2018 (in million euros)
- Digital advertising expenditure in Sweden from 2007 to 2019 (in million Swedish crowns)
- Digital advertising expenditure in Switzerland from 2007 to 2019 (in million Swiss francs)
- Digital advertising expenditure in the United Kingdom (UK) from 2007 to 2019 (in million British pounds)
- Digital advertising expenditure in Bulgaria from 2007 to 2019 (in million euros)
- Digital advertising expenditure in the Czech Republic from 2007 to 2019 (in million Czech crowns)
- Digital advertising expenditure in Hungary from 2007 to 2019 (in million Hungarian forints)
- Digital advertising expenditure in Latvia from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Poland from 2007 to 2019 (in million Polish zlotys)
- Digital advertising expenditure in Turkey from 2007 to 2019 (in million U.S. dollars)
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)
- Programmatic desktop display advertising spending in Europe from 2013 to 2016 (in million euros)
- Programmatic mobile display advertising spending in Europe from 2013 to 2016 (in million euros)
- Market share of programmatic video advertising on the video advertising market in selected countries in Europe in 2015
- Adoption of programmatic advertising technology in Europe in 2016, by media sector
- Adoption of programmatic advertising technology in Europe in 2016, by region*
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2016
- Distribution of online advertising expenditure in Western Europe in the 1st half 2018, by format
- Distribution of online advertising expenditure in Europe from 2006 to 2017, by format
- Hotel industry advertising spending in the Unted States from 2011 to 2015, by platform (in million U.S. dollars)
- Digital video advertising expenditure growth in Canada from 2014 to 2020
- Reasons for brands to increase their online video advertising expenditure in the United Kingdom (UK) in 2017
- Real-time bidding premium digital display advertising spending in Russia from 2014 to 2018 (in million U.S. dollars)
- Real-time bidding premium digital display advertising spending in Europe from 2013 to 2018, by market (in million U.S. dollars)
- Digital video advertising expenditure in Canada from 2013 to 2018 (in million Canadian dollars)
- Real-time bidding premium digital display advertising spending in Australia from 2014 to 2018 (in million U.S. dollars)
- Distribution of online display advertising spending in Europe from 1st half 2017 to 1st half 2018, by format
- Online advertising spending in Europe from H1 2017 to H1 2018, by format (in billion euros)
- Display advertising revenue through programmatic channels in the Netherlands from H1 2012 to H1 2017 (in million euros)
- Real-time bidding premium digital display advertising spending in the United Kingdom (UK) from 2013 to 2018 (in million U.S. dollars)
- Distribution of online advertising expenditure in Central and Eastern Europe in the 1st half 2018, by format
- Ranking of European countries by online display advertising spending in 2017 (in million euros)
- Premium display advertising spending in France from 2013 to 2018, by RTB or non-RTB (in million U.S. dollars)
- Real-time bidding premium digital display advertising spending worldwide from 2013 to 2018, by region (in million U.S. dollars)
- Total premium display advertising spending in the United Kingdom (UK) from 2012 to 2018 (in million U.S. dollars)
- Number of employees of Ineos Group headquartered in the United Kingdom (UK) in 2017, by business segment
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