percent of total advertising spending on the continent. To compare, in 2009, the spend stood at 18.5 billion and 19 percent share.
In 2020, digital advertising in Europe amounted to 69.4 billion euros and accounted for 56.5 Digital advertising spending in Europe from 2006 to 2020 (in billion euros)
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IAB Europe. (July 2, 2021). Digital advertising spending in Europe from 2006 to 2020 (in billion euros) [Graph]. In Statista. Retrieved May 28, 2022, from https://www.statista.com/statistics/307005/europe-online-ad-spend/
IAB Europe. "Digital advertising spending in Europe from 2006 to 2020 (in billion euros)." Chart. July 2, 2021. Statista. Accessed May 28, 2022. https://www.statista.com/statistics/307005/europe-online-ad-spend/
IAB Europe. (2021). Digital advertising spending in Europe from 2006 to 2020 (in billion euros). Statista. Statista Inc.. Accessed: May 28, 2022. https://www.statista.com/statistics/307005/europe-online-ad-spend/
IAB Europe. "Digital Advertising Spending in Europe from 2006 to 2020 (in Billion Euros)." Statista, Statista Inc., 2 Jul 2021, https://www.statista.com/statistics/307005/europe-online-ad-spend/
IAB Europe, Digital advertising spending in Europe from 2006 to 2020 (in billion euros) Statista, https://www.statista.com/statistics/307005/europe-online-ad-spend/ (last visited May 28, 2022)