Digital ad spend in Europe 2023, by format

Published by Statista Research Department, Aug 16, 2024

In 2023, out of the total of 96.9 billion euros invested in digital advertising in Europe, 48.3 billion were spent on display advertising. Search was the second largest format, with nearly 42 billion, whereas classifieds and directories ranked third with 6.8 billion.

Digital advertising spending in Europe in 2023, by format (in billion euros)

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Release date

June 2024

Region

Europe

Survey time period

2023

Special properties

figures exclude Belarus and Russia

Citation formats
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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

7

Formats

8

Social media

6

Programmatic

6

Marketer insights

8

Further related statistics

12

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Statistics

Topics

Digital advertising in FranceDigital advertising in EuropeInternet usage in FranceSocial media advertising and marketing in FranceAdvertising in France
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