In 2023, out of the total of 96.9 billion euros invested in digital advertising in Europe, 48.3 billion were spent on display advertising. Search was the second largest format, with nearly 42 billion, whereas classifieds and directories ranked third with 6.8 billion.
Digital advertising spending in Europe in 2023, by format
(in billion euros)
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IAB Europe. (June 12, 2024). Digital advertising spending in Europe in 2023, by format (in billion euros) [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/436045/online-advertising-spending-by-format-europe/
IAB Europe. "Digital advertising spending in Europe in 2023, by format (in billion euros)." Chart. June 12, 2024. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/436045/online-advertising-spending-by-format-europe/
IAB Europe. (2024). Digital advertising spending in Europe in 2023, by format (in billion euros). Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/436045/online-advertising-spending-by-format-europe/
IAB Europe. "Digital Advertising Spending in Europe in 2023, by Format (in Billion Euros)." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/436045/online-advertising-spending-by-format-europe/
IAB Europe, Digital advertising spending in Europe in 2023, by format (in billion euros) Statista, https://www.statista.com/statistics/436045/online-advertising-spending-by-format-europe/ (last visited October 07, 2024)
Digital advertising spending in Europe in 2023, by format (in billion euros) [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/436045/online-advertising-spending-by-format-europe/