In 2023, out of the total of 96.9 billion euros invested in digital advertising in Europe, 48.3 billion were spent on display advertising. Search was the second largest format, with nearly 42 billion, whereas classifieds and directories ranked third with 6.8 billion.
Digital advertising spending in Europe in 2023, by format
(in billion euros)
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IAB Europe. (June 12, 2024). Digital advertising spending in Europe in 2023, by format (in billion euros) [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/436045/online-advertising-spending-by-format-europe/
IAB Europe. "Digital advertising spending in Europe in 2023, by format (in billion euros)." Chart. June 12, 2024. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/436045/online-advertising-spending-by-format-europe/
IAB Europe. (2024). Digital advertising spending in Europe in 2023, by format (in billion euros). Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/436045/online-advertising-spending-by-format-europe/
IAB Europe. "Digital Advertising Spending in Europe in 2023, by Format (in Billion Euros)." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/436045/online-advertising-spending-by-format-europe/
IAB Europe, Digital advertising spending in Europe in 2023, by format (in billion euros) Statista, https://www.statista.com/statistics/436045/online-advertising-spending-by-format-europe/ (last visited September 19, 2024)
Digital advertising spending in Europe in 2023, by format (in billion euros) [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/436045/online-advertising-spending-by-format-europe/