As of January 2019, music streaming service Deezer had an estimated seven million subscribers worldwide. This marks a decrease of two million from September 2017, but in a fast-paced industry dominated by Spotify and Apple Music, Deezer has some stiff competition.
Deezer: further information
Deezer is a French company headquartered in Paris and founded in 2007. The online music service is popular in its country of origin – a Statista survey revealed that more digital music content buyers in France had purchased music downloads from Deezer than any other provider. Deezer also ranked as one of the most used mobile apps among 15 to 34-year-olds in France, outperforming Google and Twitter.
Despite success in France and the Netherlands, Deezer is far less popular in the United Kingdom and Germany and has seriously struggled across the Transatlantic too. In the United States, the music streaming industry is dominated by Spotify, Pandora and Apple Music, all of which are constantly engaged in the battle for the top spot as U.S. market leader. As Deezer's worldwide share of music streaming subscribers is ten times smaller than Spotify’s, the company would need to break America in a big way to have a significant impact on the market.
On a more positive note though, Deezer Music ranks as one of the leading music apps in the Apple App Store worldwide in terms of monetization. This is proof that smaller companies can still be successful in the industry if they have something different to offer. CEO Hans-Holger Albrecht has previously stated that his goal is not to rival the likes of Spotify and that he is keen to avoid too many comparisons between Deezer and larger competitors. Instead, Albrecht intends for Deezer to appeal to users on a humbler level and for the service to focus on more local markets and needs. In a world driven by the need for internationalization, Deezer’s priorities may seem out of place but will likely satisfy music lovers seeking something the larger services simply cannot or are not willing to provide.
Number of Deezer's paying subscribers worldwide as of January 2019
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Digital Music News. (January 10, 2019). Number of Deezer's paying subscribers worldwide as of January 2019 [Graph]. In Statista. Retrieved August 08, 2022, from https://www.statista.com/statistics/321559/deezer-paying-subscribers/
Digital Music News. "Number of Deezer's paying subscribers worldwide as of January 2019." Chart. January 10, 2019. Statista. Accessed August 08, 2022. https://www.statista.com/statistics/321559/deezer-paying-subscribers/
Digital Music News. (2019). Number of Deezer's paying subscribers worldwide as of January 2019. Statista. Statista Inc.. Accessed: August 08, 2022. https://www.statista.com/statistics/321559/deezer-paying-subscribers/
Digital Music News. "Number of Deezer's Paying Subscribers Worldwide as of January 2019." Statista, Statista Inc., 10 Jan 2019, https://www.statista.com/statistics/321559/deezer-paying-subscribers/
Digital Music News, Number of Deezer's paying subscribers worldwide as of January 2019 Statista, https://www.statista.com/statistics/321559/deezer-paying-subscribers/ (last visited August 08, 2022)