This statistic shows the results of a survey, asking consumers how they feel when they buy own-label grocery products in the United Kingdom (UK). Generally the leading feelings towards buying supermarket own-label products were positive, with 27 of respondents claiming to feel savvy, 27 percent good and 16 percent smart. Very few felt embarrassed about buying such labels (3 percent), with just under half of shoppers surveyed feeling indifferent about it (47 percent).
How do you feel when you buy own-labels?
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Marketing Week. (June 18, 2014). How do you feel when you buy own-labels? [Graph]. In Statista. Retrieved July 06, 2022, from https://www.statista.com/statistics/322128/how-do-you-feel-buying-own-labels-united-kingdom-uk-by-type/
Marketing Week. "How do you feel when you buy own-labels?." Chart. June 18, 2014. Statista. Accessed July 06, 2022. https://www.statista.com/statistics/322128/how-do-you-feel-buying-own-labels-united-kingdom-uk-by-type/
Marketing Week. (2014). How do you feel when you buy own-labels?. Statista. Statista Inc.. Accessed: July 06, 2022. https://www.statista.com/statistics/322128/how-do-you-feel-buying-own-labels-united-kingdom-uk-by-type/
Marketing Week. "How Do You Feel When You Buy Own-labels?." Statista, Statista Inc., 18 Jun 2014, https://www.statista.com/statistics/322128/how-do-you-feel-buying-own-labels-united-kingdom-uk-by-type/
Marketing Week, How do you feel when you buy own-labels? Statista, https://www.statista.com/statistics/322128/how-do-you-feel-buying-own-labels-united-kingdom-uk-by-type/ (last visited July 06, 2022)