Own-label purchase attitude in the United Kingdom (UK) 2014, by type

This statistic shows the results of a survey, asking consumers how they feel when they buy own-label grocery products in the United Kingdom (UK). Generally the leading feelings towards buying supermarket own-label products were positive, with 27 of respondents claiming to feel savvy, 27 percent good and 16 percent smart. Very few felt embarrassed about buying such labels (3 percent), with just under half of shoppers surveyed feeling indifferent about it (47 percent).

How do you feel when you buy own-labels?

Percentage of respondents
Indifferent47%
Savvy27%
Good27%
Happy19%
Smart16%
Cheap10%
Respectable9%
Self-conscious6%
Proud6%
Poor5%
Embarrassed3%
Trendy2%
Sophisticated1%
Wealthy1%
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Sources

Release date

June 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

1,000 respondents

Special properties

UK shoppers

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Statistics on "Private label in the United Kingdom (UK)"

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