Own-label purchase attitude in the United Kingdom (UK) 2014, by type

How do you feel when you buy own-labels?

by Statista Research Department, last edited Jun 18, 2014
Own-label purchase attitude in the United Kingdom (UK) 2014, by type This statistic shows the results of a survey, asking consumers how they feel when they buy own-label grocery products in the United Kingdom (UK). Generally the leading feelings towards buying supermarket own-label products were positive, with 27 of respondents claiming to feel savvy, 27 percent good and 16 percent smart. Very few felt embarrassed about buying such labels (3 percent), with just under half of shoppers surveyed feeling indifferent about it (47 percent).
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How do you feel when you buy own-labels?

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Percentage of respondents
Indifferent47%
Savvy27%
Good27%
Happy19%
Smart16%
Cheap10%
Respectable9%
Self-conscious6%
Proud6%
Poor5%
Embarrassed3%
Trendy2%
Sophisticated1%
Wealthy1%
Percentage of respondents
Indifferent47%
Savvy27%
Good27%
Happy19%
Smart16%
Cheap10%
Respectable9%
Self-conscious6%
Proud6%
Poor5%
Embarrassed3%
Trendy2%
Sophisticated1%
Wealthy1%
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by Statista Research Department, last edited Jun 18, 2014
This statistic shows the results of a survey, asking consumers how they feel when they buy own-label grocery products in the United Kingdom (UK). Generally the leading feelings towards buying supermarket own-label products were positive, with 27 of respondents claiming to feel savvy, 27 percent good and 16 percent smart. Very few felt embarrassed about buying such labels (3 percent), with just under half of shoppers surveyed feeling indifferent about it (47 percent).
Show more
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