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Own-label purchase attitude in the United Kingdom (UK) 2014, by type
Own-label purchase attitude in the United Kingdom (UK) 2014, by type
How do you feel when you buy own-labels?
by Statista Research Department,
last edited
Jun 18, 2014
This statistic shows the results of a survey, asking consumers how they feel when they buy own-label grocery products in the United Kingdom (UK). Generally the leading feelings towards buying supermarket own-label products were positive, with 27 of respondents claiming to feel savvy, 27 percent good and 16 percent smart. Very few felt embarrassed about buying such labels (3 percent), with just under half of shoppers surveyed feeling indifferent about it (47 percent).
How do you feel when you buy own-labels?
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| Percentage of respondents | |
|---|---|
| Indifferent | 47% |
| Savvy | 27% |
| Good | 27% |
| Happy | 19% |
| Smart | 16% |
| Cheap | 10% |
| Respectable | 9% |
| Self-conscious | 6% |
| Proud | 6% |
| Poor | 5% |
| Embarrassed | 3% |
| Trendy | 2% |
| Sophisticated | 1% |
| Wealthy | 1% |
| Percentage of respondents | |
|---|---|
| Indifferent | 47% |
| Savvy | 27% |
| Good | 27% |
| Happy | 19% |
| Smart | 16% |
| Cheap | 10% |
| Respectable | 9% |
| Self-conscious | 6% |
| Proud | 6% |
| Poor | 5% |
| Embarrassed | 3% |
| Trendy | 2% |
| Sophisticated | 1% |
| Wealthy | 1% |
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by Statista Research Department,
last edited
Jun 18, 2014
This statistic shows the results of a survey, asking consumers how they feel when they buy own-label grocery products in the United Kingdom (UK). Generally the leading feelings towards buying supermarket own-label products were positive, with 27 of respondents claiming to feel savvy, 27 percent good and 16 percent smart. Very few felt embarrassed about buying such labels (3 percent), with just under half of shoppers surveyed feeling indifferent about it (47 percent).
- Show sources information
- Show publisher information
- Release date
- June 2014
- Region
- United Kingdom
- Survey time period
- 2014
- Number of respondents
- 1,000 respondents
- Special properties
- UK shoppers
Source
- Show sources information
- Show publisher information
- Release date
- June 2014
More information
- Region
- United Kingdom
- Survey time period
- 2014
- Number of respondents
- 1,000 respondents
- Special properties
- UK shoppers
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- Supermarket own-label brands ranked by savviness in the United Kingdom (UK) 2014
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- Private label value share in the United Kingdom (UK) 2018, by category
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- Average price of liquid milk in the United Kingdom (UK) 2016
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- Global perception of private label goods among consumers in 2017
- Consumer opinions on brands as opposed to supermarket brands United Kingdom 2016
- Perception of private label products in grocery stores among U.S. consumers in 2017
- Survey on attitudes towards private labels of grocery stores in Sweden 2013-2017
- Views on discounters' private label products in the United Kingdom (UK) 2015
- Share of consumer attitudes towards private label DIY products in Germany Q3 2018
- Opinion on own-label vs. branded grocery products in the UK 2014, by type
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- Millennials: Brand vs private label preference in Great Britain 2014, by category
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