Own-label purchase attitude in the United Kingdom (UK) 2014, by type
How do you feel when you buy own-labels?
This statistic shows the results of a survey, asking consumers how they feel when they buy own-label grocery products in the United Kingdom (UK). Generally the leading feelings towards buying supermarket own-label products were positive, with 27 of respondents claiming to feel savvy, 27 percent good and 16 percent smart. Very few felt embarrassed about buying such labels (3 percent), with just under half of shoppers surveyed feeling indifferent about it (47 percent).
How do you feel when you buy own-labels?
Loading statistic...
| Percentage of respondents | |
|---|---|
| Indifferent | 47% |
| Savvy | 27% |
| Good | 27% |
| Happy | 19% |
| Smart | 16% |
| Cheap | 10% |
| Respectable | 9% |
| Self-conscious | 6% |
| Proud | 6% |
| Poor | 5% |
| Embarrassed | 3% |
| Trendy | 2% |
| Sophisticated | 1% |
| Wealthy | 1% |
Source
More information
Statistics on "Private label in the United Kingdom (UK)"
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Supermarket own-label brands ranked by savviness in the United Kingdom (UK) 2014
- Branded and own brand food preference in Great Britain 2014, by category
- Attitudes to buying branded products in Great Britain 2013
- Attitudes to branded and own brand groceries in Great Britain 2014, by generation
- Branded and own brand grocery preference in Great Britain 2014, by generation
- Views on private label and branded products in the United Kingdom (UK) 2015
- Global perception of private label goods among consumers in 2017
- Consumer opinions on brands as opposed to supermarket brands United Kingdom 2016
- Perception of private label products in grocery stores among U.S. consumers in 2017
- Survey on attitudes towards private labels of grocery stores in Sweden 2013-2017
- Views on discounters' private label products in the United Kingdom (UK) 2015
- Share of consumer attitudes towards private label DIY products in Germany Q3 2018
- Opinion on own-label vs. branded grocery products in the UK 2014, by type
- Grocery shopping: reasons for brand disloyalty in the United Kingdom (UK) 2013
- Millennials: Brand vs private label preference in Great Britain 2014, by category
- Generation X: Brand vs. private label preference in Great Britain 2014, by category
- Baby Boomers: Brand vs. private label preference in Great Britain 2014, by category
- Private label market share in Belgium 2006-2016
- Private label turnover for food and beverages in grocery stores in Sweden 2016
- Share of consumers' attitudes towards their main grocery retailer in Europe in 2015
Statistics on "Private label in the United Kingdom (UK)"
Related topics
About Statista
