In 2020, the market share of private labels saw no dramatic changes in grocery retail market of most European countries. Compared to the previous year, the UK and Germany registered a decreasing trend with less 0.6 percentage points each. On the contrary, in Portugal and Sweden, the private labels' market share increased by 1.5 and 1.4 percent points, respectively.
Change in private labels' share of the grocery retail market in selected European countries in 2020
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Statistics on Private label in Europe
Europe overview
6
- Premium Statistic Value share of private label FMCG in Europe 2020
- Premium Statistic Percentage change in private label sales value in Europe 2020
- Premium Statistic Private label share of consumer goods' sales value in Europe 2020
- Premium Statistic Private label share of supermarkets' sales volume in Europe 2020, by country
- Premium Statistic Private label share of grocery retail in Europe 2020, by country
- Premium Statistic Change in private labels' share of grocery retail in Europe 2020, by country
Italy & Germany
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- Premium Statistic Italy: private label turnover distribution 2016-2020, by segment
- Premium Statistic Attitude towards investments in sustainability among private labels in Italy 2020
- Premium Statistic Monthly private label share of total consumer packaged goods sales in Italy 2020
- Premium Statistic Sales revenue of private labels in Italian grocery retail 2011-2030
- Premium Statistic Private label market share in Italy 2011-2021
- Premium Statistic Market shares of product and private label brands in Germany 2013-2020
- Premium Statistic Market value share held by private labels in Germany 2021, by product category
- Premium Statistic Manufacturer's brands and private labels' market share Germany 2013-2020
France, United Kingdom & Nordics
8
- Premium Statistic Percentage change in private label market value in France 2021, by segment
- Premium Statistic Percentage change in private label market volume in France 2021, by segment
- Premium Statistic Price index of private label grocery products in France 2007-2020
- Premium Statistic Private label share of total sales volume in the United Kingdom 2013-2021
- Premium Statistic Private label share of total sales value in the United Kingdom 2013-2021
- Premium Statistic Share of private label products of the total turnover of retail trade in Norway 2020
- Premium Statistic Turnover of private label products for the retail trade in Norway 2020, by category
- Premium Statistic Private label turnover for food and beverages in grocery stores in Sweden 2020
Further related statistics
16
- Supermarket own-label share of organic sales in the United Kingdom 2013
- U.S. fastest-growing private label non-food categories based on unit sales 2019
- U.S. leading private label categories based on volume share 2013
- Store brands share of U.S. CPG sales in 2018, by selected retailer
- Private label penetration share in New Zealand 2015, by product category
- Share of private label products in grocery stores Norway 2010-2015, by store type
- Private label share in Hemköp stores in Sweden 2014-2021
- Private label and branded FMCG spending in the United Kingdom 2011-2013
- Private label and branded market share in the United Kingdom 2011-2013
- Private label product expenditure among U.S. households 2016, by ethnicity
- Private label and branded share of grocery spending in the UK 2013/14, by channel
- U.S. dollar sales share of private label oil and vinegar 2019, by segment
- U.S. private label sauce and marinade average price per unit by category 2016
- Number of Luk Fook jewelry shops in China 2013-2017
- Consumer attitudes towards design and quality of store brands in Germany 2018
- Italy: market volume share of private label wine 2017, by retail channel
Further Content: You might find this interesting as well
Statistics
- Supermarket own-label share of organic sales in the United Kingdom 2013
- U.S. fastest-growing private label non-food categories based on unit sales 2019
- U.S. leading private label categories based on volume share 2013
- Store brands share of U.S. CPG sales in 2018, by selected retailer
- Private label penetration share in New Zealand 2015, by product category
- Share of private label products in grocery stores Norway 2010-2015, by store type
- Private label share in Hemköp stores in Sweden 2014-2021
- Private label and branded FMCG spending in the United Kingdom 2011-2013
- Private label and branded market share in the United Kingdom 2011-2013
- Private label product expenditure among U.S. households 2016, by ethnicity
- Private label and branded share of grocery spending in the UK 2013/14, by channel
- U.S. dollar sales share of private label oil and vinegar 2019, by segment
- U.S. private label sauce and marinade average price per unit by category 2016
- Number of Luk Fook jewelry shops in China 2013-2017
- Consumer attitudes towards design and quality of store brands in Germany 2018
- Italy: market volume share of private label wine 2017, by retail channel
McKinsey. (February 1, 2021). Change in private labels' share of the grocery retail market in selected European countries in 2020 [Graph]. In Statista. Retrieved January 27, 2023, from https://www.statista.com/statistics/1231157/change-in-private-labels-share-of-grocery-retail-europe/
McKinsey. "Change in private labels' share of the grocery retail market in selected European countries in 2020." Chart. February 1, 2021. Statista. Accessed January 27, 2023. https://www.statista.com/statistics/1231157/change-in-private-labels-share-of-grocery-retail-europe/
McKinsey. (2021). Change in private labels' share of the grocery retail market in selected European countries in 2020. Statista. Statista Inc.. Accessed: January 27, 2023. https://www.statista.com/statistics/1231157/change-in-private-labels-share-of-grocery-retail-europe/
McKinsey. "Change in Private Labels' Share of The Grocery Retail Market in Selected European Countries in 2020." Statista, Statista Inc., 1 Feb 2021, https://www.statista.com/statistics/1231157/change-in-private-labels-share-of-grocery-retail-europe/
McKinsey, Change in private labels' share of the grocery retail market in selected European countries in 2020 Statista, https://www.statista.com/statistics/1231157/change-in-private-labels-share-of-grocery-retail-europe/ (last visited January 27, 2023)
Change in private labels' share of the grocery retail market in selected European countries in 2020 [Graph], McKinsey, February 1, 2021. [Online]. Available: https://www.statista.com/statistics/1231157/change-in-private-labels-share-of-grocery-retail-europe/