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Change in private labels' share of grocery retail in Europe 2020, by country

Published by Aprajita Minhas, Apr 19, 2022
In 2020, the market share of private labels saw no dramatic changes in grocery retail market of most European countries. Compared to the previous year, the UK and Germany registered a decreasing trend with less 0.6 percentage points each. On the contrary, in Portugal and Sweden, the private labels' market share increased by 1.5 and 1.4 percent points, respectively.

Change in private labels' share of the grocery retail market in selected European countries in 2020

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Sources

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In cooperation with
McKinsey
Release date

February 2021

Region

Europe

Survey time period

2020

Supplementary notes

*Weighted according to 2020 total grocery revenues for each country

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Statistics on " Private label in Europe "

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Statistics on Private label in Europe

Europe overview

6

Italy & Germany

8

France, United Kingdom & Nordics

8

Further related statistics

16

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Topics

Private label in EuropeFood retail in the United StatesPrivate label market in the U.S.Private label market in Canada
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