Reasons for making a retail purchase among mobile shoppers in the UK 2014

This statistic displays a ranking of factors that influenced mobile shoppers to make a retail purchase after conducting product research on their device in the United Kingdom (UK) in 2014. Only seven percent of consumers made a final decision on their purchase based on good product reviews.

Which of the following factors influenced your final retail purchase after you did research on your mobile device?*

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Sources

Release date

July 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

989 respondents

Special properties

Smartphone and tablet users; mobile shoppers who made a retail transaction**

Method of interview

Online survey

Supplementary notes

* The survey question was phrased by the source as follows: "Which of the following factors influenced your final [category] purchase after you did research on your [device]?"
** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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