Awareness of beer types in Great Britain 2014

Which of the following types of beer have you heard of?

by Statista Research Department, last edited Sep 16, 2014
Awareness of beer types in Great Britain 2014 This statistic shows the types of beer adults have heard of in Great Britain (UK) in 2014. According to the results of the Yougov survey, 80 percent of British adults have heard of stout, 68 percent pale ale and 32 percent craft beer. The least well known beer was marzen, with only 2 percent of respondents aware of this type.
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Which of the following types of beer have you heard of?

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Share of respondents
Stout80%
Bitter78%
Pilsner73%
Pale ale68%
India Pale Ale (IPA)53%
Barley wine45%
Fruit beer35%
Porter35%
Wheat beer33%
Craft beer32%
Irish ale30%
Amber ale29%
Bock11%
Dunkel10%
Helles5%
Marzen2%
None of these8%
Don’t know3%
Share of respondents
Stout80%
Bitter78%
Pilsner73%
Pale ale68%
India Pale Ale (IPA)53%
Barley wine45%
Fruit beer35%
Porter35%
Wheat beer33%
Craft beer32%
Irish ale30%
Amber ale29%
Bock11%
Dunkel10%
Helles5%
Marzen2%
None of these8%
Don’t know3%
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by Statista Research Department, last edited Sep 16, 2014
This statistic shows the types of beer adults have heard of in Great Britain (UK) in 2014. According to the results of the Yougov survey, 80 percent of British adults have heard of stout, 68 percent pale ale and 32 percent craft beer. The least well known beer was marzen, with only 2 percent of respondents aware of this type.
Show more
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Statistics on "British ale"
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