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Best perceived beer brands among women in the U.S. 2017, by Buzz Score

Published by Jan Conway, Jun 1, 2018
This statistic shows the leading beers in the United States as perceived by female consumers in 2017. During the survey, Budweiser received an index score of 10.5, making it the most positively perceived beer brand among women in the United States.

Best perceived beer brands among women in the United States in 2017, by Buzz Score

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Source

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Release date

March 2017

Region

United States

Survey time period

12 weeks ending March 17, 2017

Age group

21 years and older

Method of interview

Online survey

Supplementary notes

Scores range from 100 to -100 with a zero score equaling neutral. Example: A score of 35 means that 35% more people said they were positive than negative about the brand.
This question was phrased by the source as follows: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The source does not specify the number of respondents.

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