Food and drink: Qualities willing to pay more for in Great Britan 2014, by generation

This statistic shows the results of a survey asking grocery shoppers to rate attributes they would be willing to pay more for when buying food and drink in Great Britain in 2014, by generation. According to the data, baby boomers would be more likely than younger generations to buy unprocessed or natural food and drink products, with 25 percent saying they would pay more compared to 17 percent of both millennial and generation X respondents.

When buying food and drink generally, which of the below would you be willing to pay more for?

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Source

Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-60 years

Special properties

Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)

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Statistics on "Baby Boomers in the U.S.: Grocery shopping behavior"

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