This statistic shows the results of a survey asking grocery shoppers to rate attributes they would be willing to pay more for when buying food and drink in Great Britain in 2014, by generation. According to the data, baby boomers would be more likely than younger generations to buy unprocessed or natural food and drink products, with 25 percent saying they would pay more compared to 17 percent of both millennial and generation X respondents.
When buying food and drink generally, which of the below would you be willing to pay more for?
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59$39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract; Prices do not include sales tax.
Statistics on "Baby Boomers in the U.S.: Grocery shopping behavior"
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Bord Bia. (July 17, 2014). When buying food and drink generally, which of the below would you be willing to pay more for? [Graph]. In Statista. Retrieved May 26, 2020, from https://www.statista.com/statistics/360317/willingness-to-pay-more-groceries-great-britain-by-generation/
Bord Bia. "When buying food and drink generally, which of the below would you be willing to pay more for?." Chart. July 17, 2014. Statista. Accessed May 26, 2020. https://www.statista.com/statistics/360317/willingness-to-pay-more-groceries-great-britain-by-generation/
Bord Bia. (2014). When buying food and drink generally, which of the below would you be willing to pay more for?. Statista. Statista Inc.. Accessed: May 26, 2020. https://www.statista.com/statistics/360317/willingness-to-pay-more-groceries-great-britain-by-generation/
Bord Bia. "When Buying Food and Drink Generally, Which of The below Would You Be Willing to Pay More For?." Statista, Statista Inc., 17 Jul 2014, https://www.statista.com/statistics/360317/willingness-to-pay-more-groceries-great-britain-by-generation/
Bord Bia, When buying food and drink generally, which of the below would you be willing to pay more for? Statista, https://www.statista.com/statistics/360317/willingness-to-pay-more-groceries-great-britain-by-generation/ (last visited May 26, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
