This statistic shows the results of a survey asking grocery shoppers to rate attributes they would be willing to pay more for when buying food and drink in Great Britain in 2014, by generation. According to the data, baby boomers would be more likely than younger generations to buy unprocessed or natural food and drink products, with 25 percent saying they would pay more compared to 17 percent of both millennial and generation X respondents.
When buying food and drink generally, which of the below would you be willing to pay more for?
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Bord Bia. (July 17, 2014). When buying food and drink generally, which of the below would you be willing to pay more for? [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/360317/willingness-to-pay-more-groceries-great-britain-by-generation/
Bord Bia. "When buying food and drink generally, which of the below would you be willing to pay more for?." Chart. July 17, 2014. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/360317/willingness-to-pay-more-groceries-great-britain-by-generation/
Bord Bia. (2014). When buying food and drink generally, which of the below would you be willing to pay more for?. Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/360317/willingness-to-pay-more-groceries-great-britain-by-generation/
Bord Bia. "When Buying Food and Drink Generally, Which of The below Would You Be Willing to Pay More For?." Statista, Statista Inc., 17 Jul 2014, https://www.statista.com/statistics/360317/willingness-to-pay-more-groceries-great-britain-by-generation/
Bord Bia, When buying food and drink generally, which of the below would you be willing to pay more for? Statista, https://www.statista.com/statistics/360317/willingness-to-pay-more-groceries-great-britain-by-generation/ (last visited May 19, 2022)
