Average spending of men's grooming market in Germany by product type 2012

The statistic shows the average consumer expenditure of the men's grooming market in Germany in 2012, by product type. In that year, male consumers spent, on average, about 17.83 euros on shaving cream.

Average consumer expenditure of the men's grooming market in Germany in 2012, by product type

Product typeAverage consumer expenditure in euros
Facial lotion19.24
Shaving cream17.83
Razors and accessories17.43
Deodorant11.64
Body wash/soap8.01
Hair care6.39
Styling products5.99
Other30.58
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Sources

Release date

July 2013

Region

Germany

Survey time period

2012

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