Penetration rate of cosmetic brands in Mexico 2013

This statistic illustrates the average penetration rate of cosmetic brands in Mexico in 2013. The survey revealed that 24 percent of respondents purchased Dove brand cosmetics within the last three to twelve months of 2013.

Average penetration rate* of cosmetic brands in Mexico in 2013

BrandAverage penetration rate
Avon35%
Nivea25%
Dove24%
Ponds20%
L'Oreal19%
Jafra15%
Lubriderm13%
Fuller13%
Mary Kay12%
Hinds11%
Johnson & Johnson9%
Olay8%
Maybelline8%
Chanel5%
Yves Rocher4%
Covergirl3%
Estée Lauder3%
Lancôme3%
Lux3%
Neutrogena3%
Vichy3%
Body Shop2%
Dermo Expertise1%
Natura1%
Clarins1%
Biotherm1%
Clinique1%
Amway0%
L'Occitane0%
Max Factor0%
Oriflame0%
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Source

Release date

February 2014

Region

Mexico

Survey time period

2013

Number of respondents

16,000**

Method of interview

Online survey

Supplementary notes

* Defined as the percentage of respondents who have purchased that brand in the last three to twelve months.
** Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural-to-urban split varying by country. A total of 16,000 respondents were screened and surveyed

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