Penetration rate of cosmetic brands in China 2012-2013

Average penetration rate* of cosmetic brands in China in 2012 and 2013

by Statista Research Department, last edited Feb 15, 2014
Penetration rate of cosmetic brands in China 2012-2013 This statistic illustrates the average penetration rate of cosmetic brands in China in 2012 and 2013. The survey revealed that 19 percent of respondents purchased Olay brand cosmetics within the last three to twelve months of 2013.
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Average penetration rate* of cosmetic brands in China in 2012 and 2013

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Brand20122013
L'Oreal19%20%
Olay18%19%
Inoherb11%9%
Dabao19%15%
Estée Lauder3%5%
Lux12%10%
Avon10%11%
Nivea7%7%
Chicedo6%7%
Maybelline7%8%
Tjoy14%8%
Chanel2%4%
Lancôme3%3%
Mary Kay0%4%
Amway0%4%
Dove3%4%
Ponds5%4%
Herborist3%2%
Longliqi4%5%
AUPRES4%3%
Doctor li3%3%
Neutrogena0%2%
Clinique1%2%
Johnson & Johnson5%4%
Artistry0%2%
Yumeijing4%4%
Clarins0%2%
Max Factor0%1%
Meijiajing5%6%
Biotherm0%1%
Body Shop0%0%
Oriflame0%1%
Caisy1%0%
Covergirl0%1%
Cortry0%0%
Zhaogui0%0%
Brand20122013
L'Oreal19%20%
Olay18%19%
Inoherb11%9%
Dabao19%15%
Estée Lauder3%5%
Lux12%10%
Avon10%11%
Nivea7%7%
Chicedo6%7%
Maybelline7%8%
Tjoy14%8%
Chanel2%4%
Lancôme3%3%
Mary Kay0%4%
Amway0%4%
Dove3%4%
Ponds5%4%
Herborist3%2%
Longliqi4%5%
AUPRES4%3%
Doctor li3%3%
Neutrogena0%2%
Clinique1%2%
Johnson & Johnson5%4%
Artistry0%2%
Yumeijing4%4%
Clarins0%2%
Max Factor0%1%
Meijiajing5%6%
Biotherm0%1%
Body Shop0%0%
Oriflame0%1%
Caisy1%0%
Covergirl0%1%
Cortry0%0%
Zhaogui0%0%
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by Statista Research Department, last edited Feb 15, 2014
This statistic illustrates the average penetration rate of cosmetic brands in China in 2012 and 2013. The survey revealed that 19 percent of respondents purchased Olay brand cosmetics within the last three to twelve months of 2013.
Show more
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