Mexico: El Buen Fin sales 2015-2020

Sales revenue generated during El Buen Fin, one of the most important annual shopping events in Mexico, showed a rising trend within the period from 2015 to 2020. In 2020, the revenue amounted to almost 239 billion Mexican pesos, nearly 100 percent more than the previous year. In addition, out of the 239 billion Mexican pesos generated in 2019, online shopping accounted for 36 billion.

Sales revenue generated during El Buen Fin in Mexico from 2015 to 2020

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Release date

December 2020



Survey time period

2015 to 2020

Supplementary notes

El Buen Fin refers to an annual shopping event in Mexico that takes place in November during the weekend prior to the Mexican Revolution holiday.
As of 2019, data represents sales revenue generated on the last Friday of November prior to the Mexican Revolution holiday. In order to avoid agglomerations and prevent further infections of COVID-19, the 2020 version of the event was held for a longer period, from between the 9th and the 20th of November.

Figures prior 2020 were retrieved from reports of previous editions.
Values have been rounded.

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