This statistic shows how consumers in Japan used the internet prior to a recent purchase in 2015. During the survey period it was found that 17 percent of Japanese respondents had discovered relevant brands online.
Which of these did you do on the internet in relation to your recent purchase decision?
internet users, who recently made a purchase and researched online
Method of interview
Online panel
Supplementary notes
The original survey question was phrased by the source as follows: "Which of these did you do on the internet / using apps in relation to your recent purchase decision?"
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Google. (June 10, 2015). Which of these did you do on the internet in relation to your recent purchase decision? [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/373434/pre-purchase-online-activities-japan/
Google. "Which of these did you do on the internet in relation to your recent purchase decision?." Chart. June 10, 2015. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/373434/pre-purchase-online-activities-japan/
Google. (2015). Which of these did you do on the internet in relation to your recent purchase decision?. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/373434/pre-purchase-online-activities-japan/
Google. "Which of These Did You Do on The Internet in Relation to Your Recent Purchase Decision?." Statista, Statista Inc., 10 Jun 2015, https://www.statista.com/statistics/373434/pre-purchase-online-activities-japan/
Google, Which of these did you do on the internet in relation to your recent purchase decision? Statista, https://www.statista.com/statistics/373434/pre-purchase-online-activities-japan/ (last visited October 15, 2024)
Which of these did you do on the internet in relation to your recent purchase decision? [Graph], Google, June 10, 2015. [Online]. Available: https://www.statista.com/statistics/373434/pre-purchase-online-activities-japan/