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Major factors influencing consumer purchasing decisions in Japan 2022

Published by C. Diep, Jan 26, 2023
According to a survey conducted in December 2022, over 68 percent of consumers stated that their purchases made in the year ahead will be dependent on future development of prices. Financial aspects were frequently named factors influencing spending decisions, such as price development and household income.

Leading factors consumers take into account when making spending decisions in Japan as of December 2022

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Release date

January 2023

Region

Japan

Survey time period

November 4 to December 1, 2022

Number of respondents

2,108 respondents

Age group

20 years and older

Special properties

multiple answers possible

Method of interview

Postal questionnaire

Supplementary notes

Original question: "Which of the following is/are the major factor(s) that your household will consider when making spending decisions for the year ahead?"

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Statistics on " Shopping behavior in Japan "

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Statistics on Shopping behavior in Japan

Overview

5

Physical stores

5

Online shopping

5

Payments

5

Purchase decision

5

Ethical consumption

5

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Shopping behavior in JapanFMCG market in JapanEating behavior in JapanPersonal savings in JapanB2C e-commerce in Japan
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