Major factors influencing consumer purchasing decisions in Japan 2019

The statistic presents leading factors influencing consumer spending decisions in Japan as of September 2019. Close to 58 percent of respondents made their purchasing decisions based on an increase or decrease in their household's income. For about 20 percent of respondents spending decisions depended on the availability of appealing goods and services.

Leading factors consumers take into account when making spending decisions in Japan as of September 2019

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Source

Release date

October 2019

Region

Japan

Survey time period

August 8 to September 3, 2019

Number of respondents

2,028 respondents

Age group

20 years and older

Special properties

multiple answers possible

Method of interview

Postal questionnaire

Supplementary notes

Original question: "Which of the following is/are the major factor(s) that your household will consider when making spending decisions for the next twelve months?"

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Statistics on "Food retail in Japan"

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