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Major factors influencing consumer purchasing decisions in Japan 2020

Published by C. Diep, Dec 10, 2020
According to a survey conducted in September 2020, almost 60 percent of consumers stated that their purchases made in the year ahead will be depending on an increase or decrease in their household's income. For about 23 percent of respondents, spending decisions depended on the availability of appealing goods and services.

Leading factors consumers take into account when making spending decisions in Japan as of September 2020

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Source

Release date

October 2020

Region

Japan

Survey time period

August 19 to September 14, 2020

Number of respondents

2,209 respondents

Age group

20 years and older

Special properties

multiple answers possible

Method of interview

Postal questionnaire

Supplementary notes

Original question: "Which of the following is/are the major factor(s) that your household will consider when making spending decisions for the year ahead?"

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