Brazil: pre-purchase online activities 2015

This statistic shows how consumers in Brazil used the internet prior to a recent purchase in 2015. During the survey period it was found that 31 percent of Brazilian respondents had discovered relevant brands online.

Which of these did you do on the internet in relation to your recent purchase decision?

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Sources

Release date

June 2015

Region

Brazil

Survey time period

January to March 2014; January to March 2015

Number of respondents

4,675 respondents

Age group

18 years and older

Special properties

internet users, who recently made a purchase and researched online

Method of interview

Online panel

Supplementary notes

The original survey question was phrased by the source as follows: "Which of these did you do on the internet / using apps in relation to your recent purchase decision?"

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