Tablet users worldwide - additional information
In 2014, around 840 million people across the globe used a tablet at least once per month, equivalent to over 20 percent of the world’s total population. This figure is forecast to rise to over 1.4 billion by 2018 and an estimated 286 million unit shipments of tablets will be distributed worldwide. The Asia Pacific region is predicted to overtake North America and Europe as the largest market for tablets, as an estimated 108.6 million units will be shipped in the region in 2018. In comparison, 107.8 million units are projected to be shipped in Europe and 78.3 million units in North America.
iOS and Android are forecast to remain the most widely-used tablet operating systems as they are predicted to hold over 90 percent combined of the market in 2016. Just under 70 million units of iPads were sold to end users throughout 2014, with the figure in the first quarter of the year representing the highest quarterly figure to-date. Despite these record figures, Android remains the dominant tablet operating system as it held a shipment share of 72 percent in the third quarter of 2014.
Although Apple has seen its tablet vendor market share fall steadily since the start of 2012, it still remains the market leader with a 22.8 percent share of tablet shipments in the third quarter of 2014. This equated to a shipment of 12.3 million units in the quarter, whilst its closest vendor competitor, Samsung, shipped 9.9 million units and held a share of 18.3 percent.