This table presents the main reasons why enterprises in France in 2014 had a profile, an account or a user license on one or several social networking sites (such as Facebook, LinkedIn or Google+). In 2014, 42 percent of the enterprises in the accommodation and food services sector have stated that they used social networking sites in order to develop their corporate image or commercialize their products.
Motives behind the use of social networking sites among enterprises in France in 2014, by industry
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This table presents the main reasons why enterprises in France in 2014 had a profile, an account or a user license on one or several social networking sites (such as Facebook, LinkedIn or Google+). In 2014, 42 percent of the enterprises in the accommodation and food services sector have stated that they used social networking sites in order to develop their corporate image or commercialize their products.
| Industry* | Collect and answer customers' feedback | Develop corporate image or commercialize products | Get customers involved in the development or the improvement of good and services | Recruit staff | Exchange opinions or knowledge within the enterprise | Collaborate with partners and organizations |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
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