This table presents the main reasons why enterprises in France in 2014 had a profile, an account or a user license on one or several social networking sites (such as Facebook, LinkedIn or Google+). In 2014, 42 percent of the enterprises in the accommodation and food services sector have stated that they used social networking sites in order to develop their corporate image or commercialize their products.
Motives behind the use of social networking sites among enterprises in France in 2014, by industry
Industry*
Collect and answer customers' feedback
Develop corporate image or commercialize products
Get customers involved in the development or the improvement of good and services
Recruit staff
Exchange opinions or knowledge within the enterprise
* Data related to the industrial, transportation and construction sectors are not displayed on this chart, because only a few of them were active on social networks. However, the "Total (France)" column takes the results of these sectors into account.
Shares calculated using figures provided. Data have been rounded. Includes enterprises of at least ten people mostly from the trading sector (except agricultural, financial and insurances enterprises).
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Insee. (July 19, 2016). Motives behind the use of social networking sites among enterprises in France in 2014, by industry [Graph]. In Statista. Retrieved July 07, 2022, from https://www.statista.com/statistics/378660/company-motives-for-social-networking-in-france/
Insee. "Motives behind the use of social networking sites among enterprises in France in 2014, by industry." Chart. July 19, 2016. Statista. Accessed July 07, 2022. https://www.statista.com/statistics/378660/company-motives-for-social-networking-in-france/
Insee. (2016). Motives behind the use of social networking sites among enterprises in France in 2014, by industry. Statista. Statista Inc.. Accessed: July 07, 2022. https://www.statista.com/statistics/378660/company-motives-for-social-networking-in-france/
Insee. "Motives behind The Use of Social Networking Sites among Enterprises in France in 2014, by Industry." Statista, Statista Inc., 19 Jul 2016, https://www.statista.com/statistics/378660/company-motives-for-social-networking-in-france/
Insee, Motives behind the use of social networking sites among enterprises in France in 2014, by industry Statista, https://www.statista.com/statistics/378660/company-motives-for-social-networking-in-france/ (last visited July 07, 2022)
