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Motives behind the use of social networking sites among enterprises in France in 2014, by industry

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Reasons enterprises use social networking sites in France 2014, by industry This table presents the main reasons why enterprises in France in 2014 had a profile, an account or a user license on one or several social networking sites (such as Facebook, LinkedIn or Google+). In 2014, 42 percent of the enterprises in the accommodation and food services sector have stated that they used social networking sites in order to develop their corporate image or commercialize their products.
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Industry*Collect and answer customers' feedbackDevelop corporate image or commercialize productsGet customers involved in the development or the improvement of good and servicesRecruit staffExchange opinions or knowledge within the enterpriseCollaborate with partners and organizations
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Industry*Collect and answer customers' feedbackDevelop corporate image or commercialize productsGet customers involved in the development or the improvement of good and servicesRecruit staffExchange opinions or knowledge within the enterpriseCollaborate with partners and organizations
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Description Source More information
This table presents the main reasons why enterprises in France in 2014 had a profile, an account or a user license on one or several social networking sites (such as Facebook, LinkedIn or Google+). In 2014, 42 percent of the enterprises in the accommodation and food services sector have stated that they used social networking sites in order to develop their corporate image or commercialize their products.
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Release date
July 2016
Region
France
Survey time period
2014
Special properties
enterprises
Supplementary notes
* Data related to the industrial, transportation and construction sectors are not displayed on this chart, because only a few of them were active on social networks. However, the "Total (France)" column takes the results of these sectors into account.

Shares calculated using figures provided.
Data have been rounded.
Includes enterprises of at least ten people mostly from the trading sector (except agricultural, financial and insurances enterprises).

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