Company motives for social networking in France 2014

This table presents the main reasons why enterprises in France in 2014 had a profile, an account or a user license on one or several social networking sites (such as Facebook, LinkedIn or Google+). In 2014, 42 percent of the enterprises in the accommodation and food services sector have stated that they used social networking sites in order to develop their corporate image or commercialize their products.

Motives behind the use of social networking sites among enterprises in France in 2014, by industry

Industry*	Collect and answer customers' feedback	Develop corporate image or commercialize products	Get customers involved in the development or the improvement of good and services	Recruit staff	Exchange opinions or knowledge within the enterprise	Collaborate with partners and organizations
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-

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Release date

July 2016

More information

Region

France

Survey time period

2014

Special properties

enterprises

Supplementary notes

* Data related to the industrial, transportation and construction sectors are not displayed on this chart, because only a few of them were active on social networks. However, the "Total (France)" column takes the results of these sectors into account.

Shares calculated using figures provided.
Data have been rounded.
Includes enterprises of at least ten people mostly from the trading sector (except agricultural, financial and insurances enterprises).

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French

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