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Advertising spending share in Canada 2017-2023, by medium

As of March 2020 internet's share of total advertising spending in Canada in 2019 stood at a little over 51 percent. This medium is expected to command ever growing shares of the media ad spend in the country, growing to 60.6 percent in 2023. TV, the second largest medium in Canada accounted for 20.5 percent of ad expenditures and will drop to 18.5 percent in the same time period.

Distribution of advertising expenditure in Canada from 2017 to 2023, by medium

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Release date

March 2020



Survey time period

2017 and 2018

Supplementary notes


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Statistics on "Digital advertising in Canada"

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