This statistic illustrates the percentage of worldwide internet users who find brands through celebrity endorsements, sorted by key audience group. During the survey period it was found that 34 percent of internet users who were also Snapchat users discovered new brands through celebrity endorsements.
Share of worldwide internet users who find brands through celebrity endorsements as of 4th quarter 2014, by audience group
Characteristic
Share of internet users
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GWI. (February 27, 2015). Share of worldwide internet users who find brands through celebrity endorsements as of 4th quarter 2014, by audience group [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/407849/celebrity-endorsement-brand-discovery-online-audience/
GWI. "Share of worldwide internet users who find brands through celebrity endorsements as of 4th quarter 2014, by audience group." Chart. February 27, 2015. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/407849/celebrity-endorsement-brand-discovery-online-audience/
GWI. (2015). Share of worldwide internet users who find brands through celebrity endorsements as of 4th quarter 2014, by audience group. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/407849/celebrity-endorsement-brand-discovery-online-audience/
GWI. "Share of Worldwide Internet Users Who Find Brands through Celebrity Endorsements as of 4th Quarter 2014, by Audience Group." Statista, Statista Inc., 27 Feb 2015, https://www.statista.com/statistics/407849/celebrity-endorsement-brand-discovery-online-audience/
GWI, Share of worldwide internet users who find brands through celebrity endorsements as of 4th quarter 2014, by audience group Statista, https://www.statista.com/statistics/407849/celebrity-endorsement-brand-discovery-online-audience/ (last visited July 27, 2024)
Share of worldwide internet users who find brands through celebrity endorsements as of 4th quarter 2014, by audience group [Graph], GWI, February 27, 2015. [Online]. Available: https://www.statista.com/statistics/407849/celebrity-endorsement-brand-discovery-online-audience/