Online brand discovery through celebrity endorsements 2014, by audience group

Share of worldwide internet users who find brands through celebrity endorsements as of 4th quarter 2014, by audience group

Online brand discovery through celebrity endorsements 2014, by audience group This statistic illustrates the percentage of worldwide internet users who find brands through celebrity endorsements, sorted by key audience group. During the survey period it was found that 34 percent of internet users who were also Snapchat users discovered new brands through celebrity endorsements.
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Share of worldwide internet users who find brands through celebrity endorsements as of 4th quarter 2014, by audience group

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Share of internet users
Snapchatters34%
Ad-aware33%
Pinterest active users25%
Brand conscious23%
Teens23%
YouTube active users22%
Online shoppers21%
Facebookers20%
Moms18%
Share of internet users
Snapchatters34%
Ad-aware33%
Pinterest active users25%
Brand conscious23%
Teens23%
YouTube active users22%
Online shoppers21%
Facebookers20%
Moms18%
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This statistic illustrates the percentage of worldwide internet users who find brands through celebrity endorsements, sorted by key audience group. During the survey period it was found that 34 percent of internet users who were also Snapchat users discovered new brands through celebrity endorsements.
Show more
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