Online brand discovery through celebrity endorsements 2014, by audience group

Published by Statista Research Department, Feb 27, 2015
This statistic illustrates the percentage of worldwide internet users who find brands through celebrity endorsements, sorted by key audience group. During the survey period it was found that 34 percent of internet users who were also Snapchat users discovered new brands through celebrity endorsements.

Share of worldwide internet users who find brands through celebrity endorsements as of 4th quarter 2014, by audience group

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Source

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Release date

February 2015

Region

Worldwide

Survey time period

3rd to 4th quarter 2014

Age group

16 to 64 years

Special properties

Internet users

Supplementary notes

Question: Which of the following ways are you most likely to find out about new brands, products or services?

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