Share of worldwide internet users who find brands through celebrity endorsements as of 4th quarter 2014, by audience group

Online brand discovery through celebrity endorsements 2014, by audience group This statistic illustrates the percentage of worldwide internet users who find brands through celebrity endorsements, sorted by key audience group. During the survey period it was found that 34 percent of internet users who were also Snapchat users discovered new brands through celebrity endorsements.
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Share of internet users
Snapchatters34%
Ad-aware33%
Pinterest active users25%
Brand conscious23%
Teens23%
YouTube active users22%
Online shoppers21%
Facebookers20%
Moms18%
Share of internet users
Snapchatters34%
Ad-aware33%
Pinterest active users25%
Brand conscious23%
Teens23%
YouTube active users22%
Online shoppers21%
Facebookers20%
Moms18%
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Description Source More information
This statistic illustrates the percentage of worldwide internet users who find brands through celebrity endorsements, sorted by key audience group. During the survey period it was found that 34 percent of internet users who were also Snapchat users discovered new brands through celebrity endorsements.
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Release date
February 2015
Region
Worldwide
Survey time period
3rd to 4th quarter 2014
Age group
16 to 64 years
Special properties
Internet users
Supplementary notes
Question: Which of the following ways are you most likely to find out about new brands, products or services?

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