Goals regarding social media work in the PR industry in Germany 2014

This statistic shows the results of a survey concerning the goals of social media work in the PR industry in Germany in 2014. During the survey period it was found that 35 percent of press offices said that their primary goal was to gain a higher profile.

What is the primary goal of your company or your clients regarding social media work?

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Sources

Release date

July 2014

Region

Germany

Survey time period

07/03/2014 to 15/04/2014

Number of respondents

448 press offices and 208 PR agencies

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows:
for press offices: "What is your primary goal regarding social media work?" (original German question: "Was will Ihr Unternehmen hauptsächlich mit Hilfe von Social Media-Arbeit erreichen?").
for PR agencies: "What is your clients' primary goal regarding social media work?" (original German question: "Was wollen Ihre Kunden hauptsächlich mit Hilfe von Social Media erreichen?").

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