Social networks: importance of privacy settings in Germany 2013

This statistic shows the results of a survey on the importance of privacy settings in social networks in Germany in 2013. During the survey period it was found that 94 percent of respondents stated that it was important to them that the social network handled their personal data according to data protection standards.

When choosing a social network, how important are the following aspects to you?

Characteristic	Share of respondents
Secure treatment of my personal data (data security)	95%
Handling of my personal data according to data protection standards by the provider (data privacy)	94%
Extensive and simple to understand privacy settings	93%
User-friendliness / easy to use	92%
Features of the network	88%
My friends/colleagues/family are also members of the network	81%
Network is international	60%

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Release date

October 2013

More information

Region

Germany

Survey time period

June 2013

Number of respondents

684 respondents

Age group

14-64 years

Special properties

internet users who were members of at least one social network

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The statistic refers only to the top two boxes "very important" and "rather important".

The source phrased the original German survey question as follows: "Wie wichtig sind Ihnen die folgenden Aspekte bei der Auswahl eines sozialen Netzwerks?"

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