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Media agencies: estimated gross advertising expenditure change Germany 2019

What is your estimate for the overall advertising impact development based on the gross advertising expenditure for these types of media for 2019?

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Source

Release date

December 2018

Region

Germany

Survey time period

November and December 2018

Number of respondents

14 media agencies

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "What is your estimate for the overall advertising impact development based on the gross advertising expenditure for the following types of media for 2018? Please give an estimate for each type of media." (Original German question: "Wie schätzen Sie die Gesamtentwicklung des Werbedrucks auf Basis der Brutto-Werbeaufwendungen der einzelnen Mediengattungen für das Jahr 2018 ein? Bitte geben Sie für jede Mediengattung Ihre Einschätzung an.")

Missing percentage points to 100 per cent: "Don't know".

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Statistics on "Advertising in Germany"

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