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Global social media ad spend 2013-2016, by region

Distribution of social media advertising spending worldwide from 2013 to 2016, by region

Global social media ad spend 2013-2016, by region The statistic shows the distribution of social media advertising spending worldwide in 2013 as well as a forecast thereof until 2016, by region. North America's share is expected to shrink from 43.2 percent in 2013 to 40.2 percent in 2016.
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Distribution of social media advertising spending worldwide from 2013 to 2016, by region

North AmericaAsia-PacificWestern EuropeLatin AmericaCentral and Eastern EuropeMiddle East and Africa
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North AmericaAsia-PacificWestern EuropeLatin AmericaCentral and Eastern EuropeMiddle East and Africa
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Description

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More information

The statistic shows the distribution of social media advertising spending worldwide in 2013 as well as a forecast thereof until 2016, by region. North America's share is expected to shrink from 43.2 percent in 2013 to 40.2 percent in 2016.
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Release date
September 2014
Region
Worldwide
Survey time period
2013
Special properties
includes paid advertising appearing within social networks, social network games and social network applications; excludes spending by marketers that goes toward developing or maintaining a social network presence
Supplementary notes
* Forecast.
Figures may not add up to a 100 percent due to rounding.
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