Global social media ad spend 2013-2016, by region

The statistic shows the distribution of social media advertising spending worldwide in 2013 as well as a forecast thereof until 2016, by region. North America's share is expected to shrink from 43.2 percent in 2013 to 40.2 percent in 2016.

Distribution of social media advertising spending worldwide from 2013 to 2016, by region

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Source

Release date

September 2014

Region

Worldwide

Survey time period

2013

Special properties

includes paid advertising appearing within social networks, social network games and social network applications; excludes spending by marketers that goes toward developing or maintaining a social network presence

Supplementary notes

* Forecast.
Figures may not add up to a 100 percent due to rounding.

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Statistics on "Social media usage in Canada"

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