In all quarters between the four quarter of 2021 and the third quarter of 2022, with the exception of the first quarter of 2022, social media advertising spending worldwide was higher than in the third quarter of 2021. In the third quarter of 2022, it was 12 percent higher than in the base quarter.
Volume of social media advertising spending worldwide from 4th quarter 2021 to 3rd quarter 2022 (indexed to 3rd quarter 2021)
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Further related statistics
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- Growth of social media ad spend in China 2014-2018
- Social ad spend worldwide 2014-2016
- Social media advertising spending in the U.S. 2012-2019, by type
- Local vs. national social media advertising spending in the U.S. 2015-2016
- Global social media advertising spending share 2013-2017
- Desired frequency of commercial posts in the U.S. 2019
- Attitudes towards use of social media and advertising UK March 2015
- Social media marketing spend in Serbia 2017-2021
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- Local vs. national social media advertising spending in the U.S. 2015-2016
- Global social media advertising spending share 2013-2017
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Skai. (November 9, 2022). Volume of social media advertising spending worldwide from 4th quarter 2021 to 3rd quarter 2022 (indexed to 3rd quarter 2021) [Graph]. In Statista. Retrieved October 03, 2023, from https://www.statista.com/statistics/268647/worldwide-ad-spending-on-social-networks-since-2006/
Skai. "Volume of social media advertising spending worldwide from 4th quarter 2021 to 3rd quarter 2022 (indexed to 3rd quarter 2021)." Chart. November 9, 2022. Statista. Accessed October 03, 2023. https://www.statista.com/statistics/268647/worldwide-ad-spending-on-social-networks-since-2006/
Skai. (2022). Volume of social media advertising spending worldwide from 4th quarter 2021 to 3rd quarter 2022 (indexed to 3rd quarter 2021). Statista. Statista Inc.. Accessed: October 03, 2023. https://www.statista.com/statistics/268647/worldwide-ad-spending-on-social-networks-since-2006/
Skai. "Volume of Social Media Advertising Spending Worldwide from 4th Quarter 2021 to 3rd Quarter 2022 (Indexed to 3rd Quarter 2021)." Statista, Statista Inc., 9 Nov 2022, https://www.statista.com/statistics/268647/worldwide-ad-spending-on-social-networks-since-2006/
Skai, Volume of social media advertising spending worldwide from 4th quarter 2021 to 3rd quarter 2022 (indexed to 3rd quarter 2021) Statista, https://www.statista.com/statistics/268647/worldwide-ad-spending-on-social-networks-since-2006/ (last visited October 03, 2023)
Volume of social media advertising spending worldwide from 4th quarter 2021 to 3rd quarter 2022 (indexed to 3rd quarter 2021) [Graph], Skai, November 9, 2022. [Online]. Available: https://www.statista.com/statistics/268647/worldwide-ad-spending-on-social-networks-since-2006/