Etsy: number of active sellers 2012-2022
Etsy sellers Etsy has sellers from 234 countries, most of them being based in the United States. With so many users on the platform, it is easy to question what motivates Etsy sellers to run their shops. In the latest recorded year, 71 percent of Etsy sellers reported that they considered their Etsy shop as a business. Another 82 percent of Etsy sellers aspired to increase their sales in the future. From the seller’s side of things, Etsy is also a woman-dominated platform, with the majority of Etsy sellers identifying as women as of 2021.
Etsy marketplace sales The online marketplace has three core sections: handmade, vintage and supplies. During the coronavirus pandemic, the most popular categories among handmade Etsy sellers worldwide were home & living, art & collectibles and jewelry. In 2021, Etsy’s annual gross merchandise sales volume (GMV) amounted to nearly 13.5 billion U.S. dollars, up from 10.3 million in product sales in 2020.