Etsy Etsy is an e-commerce platform that focuses on vintage or handmade items, as well as special wholesale items. Products cover a wide range of categories, such as photography, art, clothing, jewelry and many others. Etsy sellers have a personal storefront where they can list their items. Due to Etsy’s focus on micro-producers, the platform can be classified as C2C.
As of December 2017, Etsy had more than 33 million active sellers. Only 18 percent of Etsy entrepreneurs were full-time sellers of creative goods on the platform. The majority of Etsy sellers saw their shops as businesses and aspired to increase their sales in future. In 2017, 51 percent of gross merchandise sales were generated via mobile.
Etsy has a strong social network integration – it is a popular source of Pinterest pins and enables users to share and cross-post items to various social media. The website has several direct competitors in various European markets – DaWanda in Germany as well as Switzerland-based ezebee.com and Bonanza, which is based in the United States.