Etsy: annual merchandise volume 2005-2019

In 2018, Etsy's annual merchandise sales volume (GMV) amounted to 4.97 billion U.S. dollars, up from a mere 314 million U.S. dollar in 2010.


Etsy is an e-commerce platform that focuses on vintage or handmade items, as well as special wholesale items. Products cover a wide range of categories, such as photography, art, clothing, jewelry and many others. Etsy sellers have a personal storefront where they can list their items. Due to Etsy’s focus on micro-producers, the platform can be classified as C2C.

As of December 2018, Etsy almost 2.7 million active sellers. Only 18 percent of Etsy entrepreneurs were full-time sellers of creative goods on the platform. The majority of Etsy sellers saw their shops as businesses and aspired to increase their sales in future. In 2018, 58 percent of gross merchandise sales were generated via mobile.

Etsy has a strong social network integration – it is a popular source of Pinterest pins and enables users to share and cross-post items to various social media.

Annual gross merchandise sales (GMS) of Etsy Inc. from 2005 to 2019

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Release date

February 2020



Survey time period

2005 to 2018

Special properties

consolidated Etsy Inc. GMS; includes

Supplementary notes

GMS for the year ended December 31, 2019, includes Reverb’s GMS of $242.4 million. Percent international GMS includes Reverb’s percent international GMS of 18% for the year ended December 31, 2019. GMS for the year ended December 31, 2019 was $4.7 billion.

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Statistics on "Etsy Inc."

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