Brand opinion change for shopping apps among U.S. consumers 2023

Published by Statista Research Department, Mar 30, 2023
A survey conducted in the United States in January 2023 revealed that Fetch had the highest increase of brand opinion among select shopping apps, with 20 percentage points. Amazon's brand opinion also increased, gaining 18.9 percentage points.

Brand opinion change of select shopping apps among consumers in the United States in January 2023

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Release date

February 2023

Region

United States

Survey time period

January 2023

Number of respondents

1,000 respondents

Supplementary notes

According to the source: "The [brand] "Love Compass" mesaures the difference between how many people say their opinion has improved vs. deteriorated over the last 90 days. The difference is depicted in percentage points (pp) and shows the direction and power the needle of their compass is pointing."

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