Distribution of active Etsy buyers from 2011 to 2017, by purchase frequency

Etsy: repeat and first-time buyers 2011-2017 This statistic presents the distribution of Etsy's active buyers from 2011 to 2017, sorted by purchase frequency in the preceding 12 months. In 2017, 40 percent of active buyers made purchases on two or more days in the previous 12 months, down from 41% in 2016.
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One purchase dayMultiple purchase days
201160%40%
201261%39%
201361%39%
201460%40%
201559%41%
201659%41%
201760%40%
One purchase dayMultiple purchase days
201160%40%
201261%39%
201361%39%
201460%40%
201559%41%
201659%41%
201760%40%
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Description Source More information
This statistic presents the distribution of Etsy's active buyers from 2011 to 2017, sorted by purchase frequency in the preceding 12 months. In 2017, 40 percent of active buyers made purchases on two or more days in the previous 12 months, down from 41% in 2016.
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Release date
February 2018
Region
Worldwide
Survey time period
2011 to 2017
Special properties
in previous 12 months

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