Etsy: repeat and first-time buyers 2011-2018

Published by J. Clement, Mar 1, 2019
This statistic presents the distribution of Etsy's active buyers from 2011 to 2018, sorted by purchase frequency in the preceding 12 months. In 2018, 40.1 percent of active buyers made purchases on two or more days in the previous 12 months, up from 39.6 percent in 2017.

Distribution of active Etsy buyers from 2011 to 2018, by purchase frequency

One purchase dayMultiple purchase days
201859.9%40.1%
201760.4%39.6%
201659%41%
201559%41%
201460%40%
201361%39%
201261%39%
201160%40%
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Release date

February 2019

Region

Worldwide

Survey time period

2011 to 2018

Special properties

in previous 12 months

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