Etsy: repeat and first-time buyers 2011-2018

Distribution of active Etsy buyers from 2011 to 2018, by purchase frequency

Etsy: repeat and first-time buyers 2011-2018 This statistic presents the distribution of Etsy's active buyers from 2011 to 2018, sorted by purchase frequency in the preceding 12 months. In 2018, 40.1 percent of active buyers made purchases on two or more days in the previous 12 months, up from 39.6 percent in 2017.
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Distribution of active Etsy buyers from 2011 to 2018, by purchase frequency

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One purchase dayMultiple purchase days
201859.9%40.1%
201760.4%39.6%
201659%41%
201559%41%
201460%40%
201361%39%
201261%39%
201160%40%
One purchase dayMultiple purchase days
201859.9%40.1%
201760.4%39.6%
201659%41%
201559%41%
201460%40%
201361%39%
201261%39%
201160%40%
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This statistic presents the distribution of Etsy's active buyers from 2011 to 2018, sorted by purchase frequency in the preceding 12 months. In 2018, 40.1 percent of active buyers made purchases on two or more days in the previous 12 months, up from 39.6 percent in 2017.
Show more
Release date
February 2019
Region
Worldwide
Survey time period
2011 to 2018
Special properties
in previous 12 months
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