Leading U.S. online marketplaces 2019, by GMV

This statistic presents the most popular online marketplaces in the United States in 2019, ranked by gross merchandise value. During the measured period, Amazon was ranked first in the United States with a global GMV of 339 billion U.S. dollars. Amazon and eBay also rank among the leading online marketplaces worldwide, albeit behind their Chinese competitors Taobao, Tmall and JD.com.

Most popular online marketplaces in the United States in 2019, based on gross merchandise value

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Release date

March 2020


United States

Survey time period


Supplementary notes

Gross merchandise value is the total value of goods sold on the marketplace. Data shown here is total global GMV from third-party merchants that sell their sites and the sale of the marketplaces' own products.

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Statistics on "Online marketplaces"

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