Production value of the advertising & market research industry in Switzerland 2009-17

Published by Statista Research Department, Mar 9, 2023

In 2017, the production value of the advertising and market research industry in Switzerland amounted to approximately 4.56 billion euros.

Annual production value of the advertising and market research industry in Switzerland from 2009 to 2017 (in million euros)

Characteristic	Annual production value in million euros
2017	4,559.4
2016	4,647.2
2015	5,142
2014	4,527.9
2013	4,200.5
2012**	3,752.9
2011	3,621.8
2010*	3,624.4
2009	4,544.1

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Release date

February 2020

More information

Region

Switzerland

Survey time period

2009 to 2017

Supplementary notes

* Break in time series.
** Definition differs, see metadata.
The source adds the following information: "Production value measures the amount actually produced by the unit, based on sales, including changes in stocks and the resale of goods and services. The production value is defined as turnover, plus or minus the changes in stocks of finished products, work in progress and goods and services purchased for resale, minus the purchases of goods and services for resale, plus capitalised production, plus other operating income (excluding subsidies). Income and expenditure classified as financial or extra-ordinary in company accounts is excluded from production value."
Data coverage corresponds to code M73 of NACE Rev 2.

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