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Thinking about shopping online through your smartphone or tablet, which of the following ways have you made a purchase in the past 12 months?
Worldwide mobile shopping channel usage 2014
This statistic presents the share of smartphone and tablet shoppers worldwide who have used various mobile shopping channels as of November 2014. During the survey period, it was found that 64 percent of global smartphone shoppers had purchased goods or services through an app in the preceding 12 months.
Thinking about shopping online through your smartphone or tablet, which of the following ways have you made a purchase in the past 12 months?
Have shopped through appHave shopped through browser
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Source

In cooperation with
Ipsos
Release date

February 2015

Region

Worldwide

Survey time period

September 9 to November 3, 2014

Number of respondents

Smartphone shoppers n = 4,086; Tablet shoppers n = 2,471

Age group

18 years and older

Special properties

Smartphone and tablet shoppers

Supplementary notes

Total survey n = 17,519
%have done in the past 12 months
Values may not add up to 100 percent due to rounding.

Worldwide mobile shopping channel usage 2014
This statistic presents the share of smartphone and tablet shoppers worldwide who have used various mobile shopping channels as of November 2014. During the survey period, it was found that 64 percent of global smartphone shoppers had purchased goods or services through an app in the preceding 12 months.
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