U.S. digital category smartphone access 2014, by channel

Distribution of time spent on digital media categories via smartphone in the United States in October 2014, by channel

U.S. digital category smartphone access 2014, by channel This statistic presents the distribution of smartphone minutes spent on digital media categories by U.S. users in October 2014, by channel. During that month, 97 percent of mobile gaming minutes were via app. In contrast, news and information sites were accessed through mobile browsers 43 percent of the time.
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Distribution of time spent on digital media categories via smartphone in the United States in October 2014, by channel

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BrowserApp
Total internet12%88%
Games3%97%
Entertainment4%96%
Services6%94%
Technology7%93%
Social media8%92%
Telecommunications10%90%
Corporate presence13%87%
Health18%82%
Retail20%80%
Business and finance28%72%
Directories and resources29%71%
Portals31%69%
Lifestyle31%69%
Sports38%62%
Search and navigation42%58%
News and information43%57%
BrowserApp
Total internet12%88%
Games3%97%
Entertainment4%96%
Services6%94%
Technology7%93%
Social media8%92%
Telecommunications10%90%
Corporate presence13%87%
Health18%82%
Retail20%80%
Business and finance28%72%
Directories and resources29%71%
Portals31%69%
Lifestyle31%69%
Sports38%62%
Search and navigation42%58%
News and information43%57%
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This statistic presents the distribution of smartphone minutes spent on digital media categories by U.S. users in October 2014, by channel. During that month, 97 percent of mobile gaming minutes were via app. In contrast, news and information sites were accessed through mobile browsers 43 percent of the time.
Show more
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