Reach of online advertising marketers in Germany May 2015

Net reach of the leading 20 marketers for online advertising in Germany in May 2015

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Release date

August 2015



Survey time period

May 2015

Number of respondents

106,743 cases (not weighted)

Age group

10 years and older

Special properties

internet users during the last three months

Supplementary notes

According to the source, a unique user is a person who clicked one of the listed websites during the survey period at least once. The figures are average values.
According to the source, the figures for this statistic, were gathered through a multi methodology model based on tracking, an on-site survey as well as a representative CATI survey.
The figures were collected by the following institutes: ANKORDATA GmbH & Co. KG, COMSulting Gerhard Faehling GmbH, INFOnline GmbH, Interrogare GmbH, Media-Micro-Census GmbH, spring GmbH & Co. KG, TNS Infratest GmbH.
The figures have been rounded.

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