TV set purchase reasons Italy 2014

This statistic displays reasons consumers in Italy purchased new TV set as of April 2014. The leading reason for purchase was "an existing product had broken," at 22 percent of respondents.

Reasons for purchasing a television set in Italy in 2014

Characteristic	Share of respondents
An existing product had broken	22%
Wanted product enjoyable with family	22%
Wanted better performance	21%
Wanted specific new features	21%
Existing product was not working well	20%
Wanted a more up to date version	18%
Wanted better looking version	17%
Needed additional product	12%
New product allowed for new gadgets	11%
Due to moving home	11%
Wanted smaller/lighter product	10%
Other	6%
Simply as a treat	6%
None of the above	5%
Triggered by major event in personal life	5%
Was prompted by advert online	5%
Saw someone else owning it	4%
Bought as a gift	4%
Saw a celebrity owning it	4%
Bought for work	3%
Was prompted by email received	2%
Going on holiday	1%
Don't know	1%

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Release date

July 2014

More information

Region

Italy

Survey time period

April 14-28, 2014

Number of respondents

188 respondents

Age group

18-64 years

Special properties

all adults who had purchased mentioned device in the last three months

Method of interview

Online panel

Supplementary notes

* This question was phrased by the source as follows: "When you or other members of your household purchased these products or devices, what were the reasons for purchase?"

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