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TV set purchase reasons in Italy 2014
TV set purchase reasons in Italy 2014
Reasons for purchasing a television set in Italy in 2014
by Statista Research Department,
last edited
Jul 18, 2014
This statistic displays reasons consumers in Italy purchased new TV set as of April 2014. The leading reason for purchase was "an existing product had broken," at 22 percent of respondents.
Reasons for purchasing a television set in Italy in 2014
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| Share of respondents | |
|---|---|
| An existing product had broken | 22% |
| Wanted product enjoyable with family | 22% |
| Wanted better performance | 21% |
| Wanted specific new features | 21% |
| Existing product was not working well | 20% |
| Wanted a more up to date version | 18% |
| Wanted better looking version | 17% |
| Needed additional product | 12% |
| New product allowed for new gadgets | 11% |
| Due to moving home | 11% |
| Wanted smaller/lighter product | 10% |
| Other | 6% |
| Simply as a treat | 6% |
| None of the above | 5% |
| Triggered by major event in personal life | 5% |
| Was prompted by advert online | 5% |
| Saw someone else owning it | 4% |
| Bought as a gift | 4% |
| Saw a celebrity owning it | 4% |
| Bought for work | 3% |
| Was prompted by email received | 2% |
| Going on holiday | 1% |
| Don't know | 1% |
| Share of respondents | |
|---|---|
| An existing product had broken | 22% |
| Wanted product enjoyable with family | 22% |
| Wanted better performance | 21% |
| Wanted specific new features | 21% |
| Existing product was not working well | 20% |
| Wanted a more up to date version | 18% |
| Wanted better looking version | 17% |
| Needed additional product | 12% |
| New product allowed for new gadgets | 11% |
| Due to moving home | 11% |
| Wanted smaller/lighter product | 10% |
| Other | 6% |
| Simply as a treat | 6% |
| None of the above | 5% |
| Triggered by major event in personal life | 5% |
| Was prompted by advert online | 5% |
| Saw someone else owning it | 4% |
| Bought as a gift | 4% |
| Saw a celebrity owning it | 4% |
| Bought for work | 3% |
| Was prompted by email received | 2% |
| Going on holiday | 1% |
| Don't know | 1% |
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Sources: Ipsos; Samsung
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Description
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by Statista Research Department,
last edited
Jul 18, 2014
This statistic displays reasons consumers in Italy purchased new TV set as of April 2014. The leading reason for purchase was "an existing product had broken," at 22 percent of respondents.
- Sources
- Ipsos; Samsung
- Show further sources information
- Show publisher information
- Release date
- July 2014
- In cooperation with:
- Region
- Italy
- Survey time period
- April 14-28, 2014
- Number of respondents
- 188 respondents
- Age group
- 18-64 years
- Special properties
- all adults who had purchased mentioned device in the last three months
- Method of interview
- Online panel
- Supplementary notes
- * This question was phrased by the source as follows: "When you or other members of your household purchased these products or devices, what were the reasons for purchase?"
Free access to basic statistics
Source
- Sources
- Ipsos; Samsung
- Show further sources information
- Show publisher information
- Release date
- July 2014
- In cooperation with:
More information
- Region
- Italy
- Survey time period
- April 14-28, 2014
- Number of respondents
- 188 respondents
- Age group
- 18-64 years
- Special properties
- all adults who had purchased mentioned device in the last three months
- Method of interview
- Online panel
- Supplementary notes
- * This question was phrased by the source as follows: "When you or other members of your household purchased these products or devices, what were the reasons for purchase?"
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