TV set purchase reasons in Italy 2014

Published by Statista Research Department, Jul 18, 2014
This statistic displays reasons consumers in Italy purchased new TV set as of April 2014. The leading reason for purchase was "an existing product had broken," at 22 percent of respondents.

Reasons for purchasing a television set in Italy in 2014

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Sources

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In cooperation with
Ipsos
Release date

July 2014

Region

Italy

Survey time period

April 14-28, 2014

Number of respondents

188 respondents

Age group

18-64 years

Special properties

all adults who had purchased mentioned device in the last three months

Method of interview

Online panel

Supplementary notes

* This question was phrased by the source as follows: "When you or other members of your household purchased these products or devices, what were the reasons for purchase?"

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