In 2022, global TV advertising spending was expected to account for nearly 26 percent of the total global advertising spending, marking a decrease from the previous year's value of 27.5 percent. The share of television in global advertising spending has been steadily decreasing over the past years, down from 40 percent in 2014.
Share of TV in advertising spending worldwide from 2014 to 2022
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Overview
4
North America
7
- Premium Statistic TV advertising spending in North America 2000-2024
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South America
7
- Premium Statistic Latin America: TV ad spend 2010-2024
- Premium Statistic Latin America: TV ad spend 2021, by country
- Premium Statistic Argentina: advertising spending 2020-2021, by medium
- Premium Statistic Brazil: TV ad investments 2019-2021
- Premium Statistic TV advertising spend in Chile 2019-2022, by type
- Premium Statistic TV ad spend in Colombia 2018-2024
- Premium Statistic Peru: ad spend 2018-2024, by medium
APAC
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- Premium Statistic Television ad spending APAC 2012-2024
- Premium Statistic TV ad spend in APAC 2021, by country
- Premium Statistic TV ad spending growth APAC 2012-2024
- Premium Statistic Value of pay TV advertising market in Australia 2015-2024
- Premium Statistic TV advertising revenue in China 2013-2023
- Premium Statistic TV ad expenditure in India 2014-2021
- Premium Statistic TV advertising expenses in Japan 2012-2021
- Premium Statistic Terrestrial TV ad revenue in South Korea 2015-2023, by type
Europe
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- Premium Statistic Television advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Television advertising spending in Western Europe 2000-2024
- Premium Statistic TV ad spend in Europe 2021, by country
- Premium Statistic Television advertising revenues in France 2017-2022
- Premium Statistic Net income of the TV advertising market in Germany 1998-2021
- Premium Statistic TV ad spending in Italy 2019-2022
- Premium Statistic TV advertising market value in Russia 2020-2025
- Premium Statistic Television advertising expenditure in Spain 2016-2022
Africa
8
- Premium Statistic TV ad spend in Africa 2017-2027
- Premium Statistic MENA TV ad spend 2005-2024
- Premium Statistic TV ad spend in Africa 2021, by country
- Premium Statistic Traditional television advertising spending in Ghana 2017-2025
- Premium Statistic Traditional television advertising spending in Kenya 2019-2027
- Premium Statistic Traditional television advertising spending in Morocco 2019-2027
- Premium Statistic Traditional television advertising spending in Nigeria 2019-2027
- Premium Statistic Traditional television advertising spending in South Africa 2017-2025
Market insights
5
- Premium Statistic Planned changes in ad spending of marketers worldwide 2022, by medium
- Premium Statistic Most impactful marketing technology innovations according to marketers worldwide 2022
- Premium Statistic Most trusted ad channels worldwide 2021
- Premium Statistic Ad spend vs. media time gap worldwide 2022
- Premium Statistic Perception of sexual orientation inclusivity in ads worldwide 2022, by medium
Further related statistics
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- TV advertising spending share in Egypt 2008-2015
- Advertising expenditure share of TV channels in Germany 2015
- TV advertising spending share in Qatar 2008-2015
- TV advertising spending share in Israel 2008-2015
- TV advertising spending share in South Korea 2008-2015
- TV advertising spending share in the U.S. 2008-2015
- TV advertising spending share in South Africa 2008-2015
- TV advertising spending share in the United Arab Emirates 2008-2015
- Leading syndicated TV advertisers in the U.S. 2013
- TV advertising spending share in Saudi Arabia 2008-2015
- TV advertising spending share in Malaysia 2008-2015
- TV advertising spending share in China 2008-2015
- TV advertising spending in Qatar 2008-2015
- TV advertising spending share in Japan 2012-2021
- TV advertising spending of tax preparation services in the U.S. 2018
- Advertising spending of state-owned companies in Poland 2015-2021
- Reasons for favoring TVCFs with Vietnamese football players in Vietnam 2019
Further Content: You might find this interesting as well
Statistics
- TV advertising spending share in Egypt 2008-2015
- Advertising expenditure share of TV channels in Germany 2015
- TV advertising spending share in Qatar 2008-2015
- TV advertising spending share in Israel 2008-2015
- TV advertising spending share in South Korea 2008-2015
- TV advertising spending share in the U.S. 2008-2015
- TV advertising spending share in South Africa 2008-2015
- TV advertising spending share in the United Arab Emirates 2008-2015
- Leading syndicated TV advertisers in the U.S. 2013
- TV advertising spending share in Saudi Arabia 2008-2015
- TV advertising spending share in Malaysia 2008-2015
- TV advertising spending share in China 2008-2015
- TV advertising spending in Qatar 2008-2015
- TV advertising spending share in Japan 2012-2021
- TV advertising spending of tax preparation services in the U.S. 2018
- Advertising spending of state-owned companies in Poland 2015-2021
- Reasons for favoring TVCFs with Vietnamese football players in Vietnam 2019
Dentsu. (April 21, 2023). Share of TV in advertising spending worldwide from 2014 to 2022 [Graph]. In Statista. Retrieved June 04, 2023, from https://www.statista.com/statistics/272939/tv-advertising-expenditure-worldwide/
Dentsu. "Share of TV in advertising spending worldwide from 2014 to 2022." Chart. April 21, 2023. Statista. Accessed June 04, 2023. https://www.statista.com/statistics/272939/tv-advertising-expenditure-worldwide/
Dentsu. (2023). Share of TV in advertising spending worldwide from 2014 to 2022. Statista. Statista Inc.. Accessed: June 04, 2023. https://www.statista.com/statistics/272939/tv-advertising-expenditure-worldwide/
Dentsu. "Share of Tv in Advertising Spending Worldwide from 2014 to 2022." Statista, Statista Inc., 21 Apr 2023, https://www.statista.com/statistics/272939/tv-advertising-expenditure-worldwide/
Dentsu, Share of TV in advertising spending worldwide from 2014 to 2022 Statista, https://www.statista.com/statistics/272939/tv-advertising-expenditure-worldwide/ (last visited June 04, 2023)
Share of TV in advertising spending worldwide from 2014 to 2022 [Graph], Dentsu, April 21, 2023. [Online]. Available: https://www.statista.com/statistics/272939/tv-advertising-expenditure-worldwide/