- Media & Advertising›
- Advertising & Marketing ›
Global TV advertising expenditure 2015-2017
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Global TV advertising expenditure 2015-2017
TV advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
The timeline shows TV advertising expenditure worldwide with forecasts from 2015 to 2017. Magnaglobal projected the spending would reach 179.48 billion U.S. dollars in 2016.
TV advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
| Spending in billion U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| Spending in billion U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The timeline shows TV advertising expenditure worldwide with forecasts from 2015 to 2017. Magnaglobal projected the spending would reach 179.48 billion U.S. dollars in 2016.
Show more- Show sources information
- Show publisher information
- Release date
- June 2016
- Region
- Worldwide
- Survey time period
- 2016
- Supplementary notes
- * Forecast.
Source
- Show sources information
- Show publisher information
- Release date
- June 2016
More information
- Region
- Worldwide
- Survey time period
- 2016
- Supplementary notes
- * Forecast.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Pay TV in the U.S.
- 113 page/s
- English
- pptx
- Detailed references
Everything On "Pay TV in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Pay TV in the U.S."
- Global market overview
The most important statistics
- Global television subscription revenue from 2012 to 2021 (in billion U.S. dollars)Global television subscription revenue 2012-2021
- TV advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Global TV advertising expenditure 2015-2017
- Number of pay TV subscribers worldwide in 2010, 2016 and 2022, by region (in millions)Number of pay TV subscribers worldwide 2010-2022, by region
- Pay TV subscriber additions worldwide from 1st quarter 2016 to 3rd quarter 2018, by region (in millions)Pay TV subscriber additions worldwide 2018, by region
- Pay TV subscriber additions worldwide from 1st quarter 2016 to 3rd quarter 2018, by technology (in millions)Pay TV subscriber additions worldwide 2018, by technology
- Pay TV penetration rate in select countries worldwide in 1st quarter 2018Pay TV penetration rate 2018, by country
- Pay TV revenue worldwide from 2010 to 2023, by region (in billion U.S. dollars)Global pay TV revenue 2010-2023, by region
- U.S. market overview
The most important statistics
- Estimated revenue of U.S. providers of cable and other subscription programming from 2005 to 2017 (in billion U.S. dollars)Revenue of U.S. cable and pay TV providers 2005-2017
- Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2017, by source (in million U.S. dollars)U.S. cable and pay TV providers revenue 2010-2017, by source
- Estimated expenses of U.S. providers of cable and other subscription programming from 2007 to 2017 (in billion U.S. dollars)Expenses of U.S. cable and pay TV providers 2007-2017
- Number of pay TV households in the United States from 2015 to 2020 (in millions)Number of pay TV households in the U.S. 2015-2020
- Change in the number of pay TV households in the United States from 2015 to 2020Growth of the number of pay TV households in the U.S. 2015-2020
- Number of pay TV households in the United States from 2014 to 2019, by type (in millions)Number of pay TV households in the U.S. 2014-2019, by type
- Number and share of TV households without a traditional TV subscription in the United States from 2014 to 2018Number and share of cord-cutters/nevers in the U.S. 2014-2018
- Market leaders
The most important statistics
- Pay TV providers ranked by the number of subscribers in the United States as of December 2018 (in millions)Pay TV providers with largest number of subscribers in the U.S. 2018
- Comcast Corporation's revenue from 2006 to 2018 (in billion U.S. dollars)Comcast Corporation's revenue 2006-2018
- Comcast Corporation's net income from 2006 to 2018 (in billion U.S. dollars)Comcast Corporation's net income 2006-2018
- Number of Comcast's video customers* from 2006 to 2018 (in millions)Number of Comcast's video customers 2006-2018
- Comcast's pay TV market share in the United States from 2008 to 2024Comcast's pay TV market share 2008-2024
- Dish Network's revenue from 2006 to 2018 (in billion U.S. dollars)Dish Network's revenue 2006-2018
- Dish Network's net income from 2006 to 2018 (in million U.S. dollars)Dish Network's net income 2006-2018
- Number of Dish Network's subscribers from 2011 to 2018 (in 1,000s)Number of Dish Network's subscribers 2011-2018
- Audiences
The most important statistics
- Preference between traditional pay-TV and subscription streaming video among broadband users in the United States as of July 2017, by ageTraditional pay-TV vs. subscription streaming video in the U.S. by age 2017
- Share of pay-TV subscribers with a DVR in the United States in 2011 and 2017 Share of pay-TV subscribers with a DVR in the U.S. 2017
- Would you prefer the ability to make your own pay TV package by selecting only the channels you want to watch?Interest in tailored pay-TV packages in North America 2017
- Most desirable TV channels for an à la carte pay-TV package in North America as of 4th quarter 2018Most popular channels for a customized TV package in North America 2018
- Share of households streaming an SVOD service daily in the United States as of July 2018, by user age groupShare of households streaming SVOD daily in the U.S. 2018, by user age group
- Share of corded pay TV subscribers who also use streaming services in the United States as of July 2018Corded pay TV subscribers using streaming services in the U.S. 2018
- Cord-cutting
The most important statistics
- Share of cord-cutters among the population in the United States from 2017 to 2022Cord-cutting penetration in the U.S. 2018
- Share of cord nevers in the United States in 2018, by age of head of householdShare of cord nevers U.S. 2018, by age
- Share of subscribers to selected streaming services that are cordless in the United States in 2018Cordless subscribers to streaming services in the U.S. 2018
- Plans to change cable/satellite providers in North America as of 4th quarter 2017Plans to change cable/satellite providers in North America Q4 2017
- Number of households not paying for traditional TV services in the United States from 2017 to 2022 (in millions)Number of cord-cutting households in the U.S. 2018
- Number of broadband only TV households in the United States from 2nd quarter 2014 to 2nd quarter 2017Number of broadband only TV households in the United States 2017
- Most common reasons for users in the United States to terminate their cable subscriptions as of August 2018Reasons for termination of cable subscription in the U.S. 2018
- Share of consumers who use a corded pay TV service and intend to keep it in the United States as of July 2018, by age groupCorded pay TV users keeping their subscriptions in the U.S. 2018, by age group
- Video on demand
The most important statistics
- Number of digital video users in the United States from 2016 to 2022, by type (in millions)Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type
- Share of households streaming an SVOD service daily in the United States as of July 2018, by user age groupShare of households streaming SVOD daily in the U.S. 2018, by user age group
- Number of primary and secondary subscription video on demand (SVoD) subscribers in the United States in 2021 (in millions)Number of primary & secondary SVoD subscribers in the U.S. 2021
- Consumer spending on digital home entertainment in the United States from 2012 to 2018, by type (in billion U.S. dollars)U.S. consumer spending on digital home entertainment 2012-2018, by type
- Market share of transactional video-on-demand (TVoD) services in the United States as of 4th quarter 2017TVoD services market share in the U.S. 2017
- Share of Netflix subscribers among VoD users in the United States in 2018, by age groupNetflix subscribers among VoD users in the U.S. 2018, by age
- Share of Amazon Prime Video subscribers among VoD users in the United States in 2018, by age groupAmazon Prime Video subscribers among VoD users in the U.S. 2018, by age
- Share of HBO Go subscribers among VoD users in the United States in 2018, by age groupHBO Go subscribers among VoD users in the U.S. 2018, by age
Popular Related Keywords
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- TV advertising spending share in Qatar 2008-2015
- TV advertising spending share in Egypt 2008-2015
- TV advertising spending share in Morocco 2008-2015
- TV advertising spending share in South Korea 2008-2015
- TV advertising spending share in Israel 2008-2015
- TV advertising spending share in the United Arab Emirates 2008-2015
- TV advertising spending share in the U.S. 2008-2015
- TV advertising spending share in South Africa 2008-2015
- TV advertising spending share in Taiwan 2008-2015
- TV advertising spending share in Singapore 2008-2015
- TV advertising spending share in Saudi Arabia 2008-2015
- Ranking of TV advertisers in Sweden 2016, by ad spending
- Largest NFL TV advertising categories 2016-2017
- TV advertising spending growth in the U.S. 2016, by format
- TV advertising spending share in China 2008-2015
- U.S. sanitary services ad spend 2013-2016
- Advertising: most favorable media for investment in Spain in 2015
- Leading magazine advertisers in Canada 2014
- TV advertising spending change in Taiwan 2008-2015
- Volume of ad spend in the real estate industry U.S. 2016 by media format
Studies
- TV advertising in the U.S.
- Advertising in Europe
- Advertising in Belgium
- Digital advertising in Europe
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- Advertising in the Netherlands
- BRICS advertising
- Television in Germany
- Advertising in Italy
- Political advertising in the U.S.
- Advertising in North America
- Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands
- Advanced TV Trends
- Advertising in the Nordics
Statistics on "Pay TV in the U.S."
- Global television subscription revenue from 2012 to 2021 (in billion U.S. dollars)
- TV advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Number of pay TV subscribers worldwide in 2010, 2016 and 2022, by region (in millions)
- Pay TV subscriber additions worldwide from 1st quarter 2016 to 3rd quarter 2018, by region (in millions)
- Pay TV subscriber additions worldwide from 1st quarter 2016 to 3rd quarter 2018, by technology (in millions)
- Pay TV penetration rate in select countries worldwide in 1st quarter 2018
- Pay TV revenue worldwide from 2010 to 2023, by region (in billion U.S. dollars)
- Estimated revenue of U.S. providers of cable and other subscription programming from 2005 to 2017 (in billion U.S. dollars)
- Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2017, by source (in million U.S. dollars)
- Estimated expenses of U.S. providers of cable and other subscription programming from 2007 to 2017 (in billion U.S. dollars)
- Number of pay TV households in the United States from 2015 to 2020 (in millions)
- Change in the number of pay TV households in the United States from 2015 to 2020
- Number of pay TV households in the United States from 2014 to 2019, by type (in millions)
- Number and share of TV households without a traditional TV subscription in the United States from 2014 to 2018
- Pay TV providers ranked by the number of subscribers in the United States as of December 2018 (in millions)
- Comcast Corporation's revenue from 2006 to 2018 (in billion U.S. dollars)
- Comcast Corporation's net income from 2006 to 2018 (in billion U.S. dollars)
- Number of Comcast's video customers* from 2006 to 2018 (in millions)
- Comcast's pay TV market share in the United States from 2008 to 2024
- Dish Network's revenue from 2006 to 2018 (in billion U.S. dollars)
- Dish Network's net income from 2006 to 2018 (in million U.S. dollars)
- Number of Dish Network's subscribers from 2011 to 2018 (in 1,000s)
- Dish Network's pay TV market share in the United States from 2008 to 2024
- AT&T's video entertainment revenue from 2013 to 2017 (in billion U.S. dollars)
- Number of AT&T video connections from 2013 to 2017, by type (in millions)
- DirecTV's pay TV market share in the United States from 2008 to 2023
- Number of HBO subscribers in the United States from 2009 to 2017 (in millions)
- Preference between traditional pay-TV and subscription streaming video among broadband users in the United States as of July 2017, by age
- Share of pay-TV subscribers with a DVR in the United States in 2011 and 2017
- Would you prefer the ability to make your own pay TV package by selecting only the channels you want to watch?
- Most desirable TV channels for an à la carte pay-TV package in North America as of 4th quarter 2018
- Share of households streaming an SVOD service daily in the United States as of July 2018, by user age group
- Share of corded pay TV subscribers who also use streaming services in the United States as of July 2018
- Share of cord-cutters among the population in the United States from 2017 to 2022
- Share of cord nevers in the United States in 2018, by age of head of household
- Share of subscribers to selected streaming services that are cordless in the United States in 2018
- Plans to change cable/satellite providers in North America as of 4th quarter 2017
- Number of households not paying for traditional TV services in the United States from 2017 to 2022 (in millions)
- Number of broadband only TV households in the United States from 2nd quarter 2014 to 2nd quarter 2017
- Most common reasons for users in the United States to terminate their cable subscriptions as of August 2018
- Share of consumers who use a corded pay TV service and intend to keep it in the United States as of July 2018, by age group
- Number of digital video users in the United States from 2016 to 2022, by type (in millions)
- Number of primary and secondary subscription video on demand (SVoD) subscribers in the United States in 2021 (in millions)
- Consumer spending on digital home entertainment in the United States from 2012 to 2018, by type (in billion U.S. dollars)
- Market share of transactional video-on-demand (TVoD) services in the United States as of 4th quarter 2017
- Share of Netflix subscribers among VoD users in the United States in 2018, by age group
- Share of Amazon Prime Video subscribers among VoD users in the United States in 2018, by age group
- Share of HBO Go subscribers among VoD users in the United States in 2018, by age group
- Share of Hulu subscribers among VoD users in the United States in 2018, by age group
- Television advertising expenditure share in Qatar from 2008 to 2015
- Television advertising expenditure share in Egypt from 2008 to 2015
- Television advertising expenditure share in Morocco from 2008 to 2015
- Televsion advertising expenditure share in South Korea from 2008 to 2015
- Television advertising expenditure share in Israel from 2008 to 2015
- Television advertising expenditure share in the United Arab Emirates from 2008 to 2015
- Television advertising expenditure share in the United States from 2008 to 2015
- Television advertising expenditure share in South Africa from 2008 to 2015
- Television advertising expenditure share in Taiwan from 2008 to 2015
- Television advertising expenditure share in Singapore from 2008 to 2015
- Television advertising expenditure share in Saudi Arabia from 2008 to 2015
- Ranking of TV advertisers in Sweden in 2016, by ad spending (in 1,000 SEK)
- NFL TV advertising spending in the 2016/17 season, by category (in million U.S. dollars)
- Television advertising expenditure growth in the United States in 2016, by format
- Television advertising expenditure share in China from 2008 to 2015
- Advertising spending in the sanitary services industry in the United States from 2013 to 2016 (in million U.S. dollars)
- Most favorable media for advertising investment according to professionals of the sector in Spain in 2015
- Leading magazine advertisers in Canada in 2014, by advertising spending (in 1,000 Canadian dollars)
- Television advertising expenditure growth in Taiwan from 2008 to 2015
- Value of advertising spending in the real estate industry in the United States in 2016 and 2021, by media format
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.