In 2021, global TV advertising spending was expected to account for 28.3 percent of the total global advertising spending, marking a decrease from the previous year's value of 30.9 percent. The share of TV in global advertising spending has been steadily decreasing over the past years, going from 40 percent in 2014 to 28.3 in 2021.
Share of TV in advertising spending worldwide from 2014 to 2021
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Dentsu. (January 26, 2022). Share of TV in advertising spending worldwide from 2014 to 2021 [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/272939/tv-advertising-expenditure-worldwide/
Dentsu. "Share of TV in advertising spending worldwide from 2014 to 2021." Chart. January 26, 2022. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/272939/tv-advertising-expenditure-worldwide/
Dentsu. (2022). Share of TV in advertising spending worldwide from 2014 to 2021. Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/272939/tv-advertising-expenditure-worldwide/
Dentsu. "Share of Tv in Advertising Spending Worldwide from 2014 to 2021." Statista, Statista Inc., 26 Jan 2022, https://www.statista.com/statistics/272939/tv-advertising-expenditure-worldwide/
Dentsu, Share of TV in advertising spending worldwide from 2014 to 2021 Statista, https://www.statista.com/statistics/272939/tv-advertising-expenditure-worldwide/ (last visited June 26, 2022)
