With 55 percent, clothing and footwear were the most commonly bought products from online marketplaces in Finland. In 2021, home electronics (40 percent), and cosmetics and skincare (30 percent) were also commonly purchased by customers.
Percentage of e-commerce consumers who purchased products online in Finland in 2021, by product category
Characteristic
Share of respondents
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PostNord. (November 12, 2021). Percentage of e-commerce consumers who purchased products online in Finland in 2021, by product category [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1249994/most-commonly-bought-products-online-finland/
PostNord. "Percentage of e-commerce consumers who purchased products online in Finland in 2021, by product category." Chart. November 12, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1249994/most-commonly-bought-products-online-finland/
PostNord. (2021). Percentage of e-commerce consumers who purchased products online in Finland in 2021, by product category. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1249994/most-commonly-bought-products-online-finland/
PostNord. "Percentage of E-commerce Consumers Who Purchased Products Online in Finland in 2021, by Product Category." Statista, Statista Inc., 12 Nov 2021, https://www.statista.com/statistics/1249994/most-commonly-bought-products-online-finland/
PostNord, Percentage of e-commerce consumers who purchased products online in Finland in 2021, by product category Statista, https://www.statista.com/statistics/1249994/most-commonly-bought-products-online-finland/ (last visited July 27, 2024)
Percentage of e-commerce consumers who purchased products online in Finland in 2021, by product category [Graph], PostNord, November 12, 2021. [Online]. Available: https://www.statista.com/statistics/1249994/most-commonly-bought-products-online-finland/