What attracts you to visit a particular brand's social media page?

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Share of respondents
Attractive deals/promotions/sales50%
Interested in new product offerings33%
Received a promotion via email or text/SMS message27%
To research products on social media before I buy them21%
Because I shop with them20%
Friend's or expert's recommendation19%
Advertising (e.g. TV, outdoor, newspaper/magazine, website)16%
Opportunity to participate in competitions through social media15%
Had a good or bad experience and wanted to provide feedback through social media12%
Flyer or recommendation in-store12%
The brand provides customer service through social media12%
To learn about and provide feedback on a brand's social/environmental commitment11%
The opportunity to influence product design9%
Brand contacted me through social media9%
Interested in interacting with the brand and its online followers9%

© Statista 2017

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Description Source More information
This statistic gives information on the attractiveness of a brand's social media page to consumers worldwide in 2014. The survey revealed that 33 percent of consumers' visit a brand's social media page because they are interested in new product offerings.
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Release date
March 2015
Survey time period
Number of respondents
937 respondents
Method of interview
Online survey
Supplementary notes
Respondents had to rank their three most important factors.

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