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Attractiveness of a brand's social media page to consumers worldwide 2014
Attractiveness of a brand's social media page to consumers worldwide 2014
What attracts you to visit a particular brand's social media page?
by Statista Research Department,
last edited
Mar 31, 2015
This statistic gives information on the attractiveness of a brand's social media page to consumers worldwide in 2014. The survey revealed that 33 percent of consumers' visit a brand's social media page because they are interested in new product offerings.
What attracts you to visit a particular brand's social media page?
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| Share of respondents | |
|---|---|
| Attractive deals/promotions/sales | 50% |
| Interested in new product offerings | 33% |
| Received a promotion via email or text/SMS message | 27% |
| To research products on social media before I buy them | 21% |
| Because I shop with them | 20% |
| Friend's or expert's recommendation | 19% |
| Advertising (e.g. TV, outdoor, newspaper/magazine, website) | 16% |
| Opportunity to participate in competitions through social media | 15% |
| Had a good or bad experience and wanted to provide feedback through social media | 12% |
| Flyer or recommendation in-store | 12% |
| The brand provides customer service through social media | 12% |
| To learn about and provide feedback on a brand's social/environmental commitment | 11% |
| The opportunity to influence product design | 9% |
| Brand contacted me through social media | 9% |
| Interested in interacting with the brand and its online followers | 9% |
| Share of respondents | |
|---|---|
| Attractive deals/promotions/sales | 50% |
| Interested in new product offerings | 33% |
| Received a promotion via email or text/SMS message | 27% |
| To research products on social media before I buy them | 21% |
| Because I shop with them | 20% |
| Friend's or expert's recommendation | 19% |
| Advertising (e.g. TV, outdoor, newspaper/magazine, website) | 16% |
| Opportunity to participate in competitions through social media | 15% |
| Had a good or bad experience and wanted to provide feedback through social media | 12% |
| Flyer or recommendation in-store | 12% |
| The brand provides customer service through social media | 12% |
| To learn about and provide feedback on a brand's social/environmental commitment | 11% |
| The opportunity to influence product design | 9% |
| Brand contacted me through social media | 9% |
| Interested in interacting with the brand and its online followers | 9% |
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by Statista Research Department,
last edited
Mar 31, 2015
This statistic gives information on the attractiveness of a brand's social media page to consumers worldwide in 2014. The survey revealed that 33 percent of consumers' visit a brand's social media page because they are interested in new product offerings.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2015
- Region
- Worldwide
- Survey time period
- 2014
- Number of respondents
- 937 respondents
- Method of interview
- Online survey
- Supplementary notes
- Respondents had to rank their three most important factors.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2015
More information
- Region
- Worldwide
- Survey time period
- 2014
- Number of respondents
- 937 respondents
- Method of interview
- Online survey
- Supplementary notes
- Respondents had to rank their three most important factors.
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Statistics on "Social networking in Canada"
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- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016
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- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by age group
- Share of young consumers influenced to purchase selected product categories by social media content creators in Canada as of September 2016
- Share of young consumers influenced by social media posts to buy products in Canada as of September 2016, by type of post
- Share of consumers who tweet about television shows before, during and after they air in Canada 2017
- Share of consumers who tweet during television shows in Canada in 2017, by age group
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- What is essential best practice for real-time social community management?
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