Attractiveness social media pages of brands worldwide 2014 | Statista

This statistic gives information on the attractiveness of a brand's social media page to consumers worldwide in 2014. The survey revealed that 33 percent of consumers' visit a brand's social media page because they are interested in new product offerings.

What attracts you to visit a particular brand's social media page?

Characteristic	Share of respondents
Attractive deals/promotions/sales	50%
Interested in new product offerings	33%
Received a promotion via email or text/SMS message	27%
To research products on social media before I buy them	21%
Because I shop with them	20%
Friend's or expert's recommendation	19%
Advertising (e.g. TV, outdoor, newspaper/magazine, website)	16%
Opportunity to participate in competitions through social media	15%
Had a good or bad experience and wanted to provide feedback through social media	12%
Flyer or recommendation in-store	12%
The brand provides customer service through social media	12%
To learn about and provide feedback on a brand's social/environmental commitment	11%
The opportunity to influence product design	9%
Brand contacted me through social media	9%
Interested in interacting with the brand and its online followers	9%

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Release date

March 2015

More information

Region

Worldwide

Survey time period

2014

Number of respondents

937 respondents

Method of interview

Online survey

Supplementary notes

Respondents had to rank their three most important factors.

Citation formats

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