Attractiveness of a brand's social media page to consumers worldwide 2014

This statistic gives information on the attractiveness of a brand's social media page to consumers worldwide in 2014. The survey revealed that 33 percent of consumers' visit a brand's social media page because they are interested in new product offerings.

What attracts you to visit a particular brand's social media page?

Share of respondents
Attractive deals/promotions/sales50%
Interested in new product offerings33%
Received a promotion via email or text/SMS message27%
To research products on social media before I buy them21%
Because I shop with them20%
Friend's or expert's recommendation19%
Advertising (e.g. TV, outdoor, newspaper/magazine, website)16%
Opportunity to participate in competitions through social media15%
Had a good or bad experience and wanted to provide feedback through social media12%
Flyer or recommendation in-store12%
The brand provides customer service through social media12%
To learn about and provide feedback on a brand's social/environmental commitment11%
The opportunity to influence product design9%
Brand contacted me through social media9%
Interested in interacting with the brand and its online followers9%
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Sources

Release date

March 2015

Region

Worldwide

Survey time period

2014

Number of respondents

937 respondents

Method of interview

Online survey

Supplementary notes

Respondents had to rank their three most important factors.

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