The graph shows the leading attributes taken into account when selecting influencers according to fashion and cosmetics marketing professionals worldwide as of January 2018. It was found that 44.9 percent of respondents paid attention to the influencers content quality when considering a cooperation with them.
Leading attributes taken into account when selecting influencers according to fashion and cosmetics marketing professionals worldwide as of January 2018
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Fashion & beauty influencer tiers seen as most effective worldwide 2018
- Tactics used by global fashion and beauty marketers to engage with influencers 2018
- Fashion & beauty marketing strategies benefiting from influencer involvement 2018
- Influence marketing: online influencers in the U.S. 2014, by industry
- Influencer marketing campaign average EMV 2016, by category
- Most engaging factors of their work according to influencers in the U.S. 2016
- Most effective influence marketing tactics in the U.S. 2016
- Work monetization adoption among influencers 2017
- Canadian most popular topics covered by social influencers 2017
- Italy: social media influence on consumer purchasing decisions 2017, by age group
- Italy: social media influence on consumer purchasing decisions 2017, by product
- Friendly character traits used to describe tourists by locals in the U.S. in 2014
- Hospital staff characteristics according to U.S. adults 2017, by community
- Hospital staff characteristics according to U.S. adults 2017, by age
Launchmetrics. (April 6, 2018). Leading attributes taken into account when selecting influencers according to fashion and cosmetics marketing professionals worldwide as of January 2018 [Graph]. In Statista. Retrieved April 12, 2021, from https://www.statista.com/statistics/431682/influencer-leading-characteristics-worldwide/
Launchmetrics. "Leading attributes taken into account when selecting influencers according to fashion and cosmetics marketing professionals worldwide as of January 2018." Chart. April 6, 2018. Statista. Accessed April 12, 2021. https://www.statista.com/statistics/431682/influencer-leading-characteristics-worldwide/
Launchmetrics. (2018). Leading attributes taken into account when selecting influencers according to fashion and cosmetics marketing professionals worldwide as of January 2018. Statista. Statista Inc.. Accessed: April 12, 2021. https://www.statista.com/statistics/431682/influencer-leading-characteristics-worldwide/
Launchmetrics. "Leading Attributes Taken into Account When Selecting Influencers According to Fashion and Cosmetics Marketing Professionals Worldwide as of January 2018." Statista, Statista Inc., 6 Apr 2018, https://www.statista.com/statistics/431682/influencer-leading-characteristics-worldwide/
Launchmetrics, Leading attributes taken into account when selecting influencers according to fashion and cosmetics marketing professionals worldwide as of January 2018 Statista, https://www.statista.com/statistics/431682/influencer-leading-characteristics-worldwide/ (last visited April 12, 2021)