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Tactics used by global fashion and beauty marketers to engage with influencers 2018
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Tactics used by global fashion and beauty marketers to engage with influencers 2018
Leading tactics used by fashion and cosmetics marketing professionals worldwide to engage in collaboration with influencers as of January 2018
The graph shows the leading tactics used by fashion and cosmetics marketing professionals worldwide to engage in collaboration with influencers as of January 2018. It was found that 98.5 percent of respondents said the best way to initiate collaboration with influencers was to send out product samples.
Leading tactics used by fashion and cosmetics marketing professionals worldwide to engage in collaboration with influencers as of January 2018
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The graph shows the leading tactics used by fashion and cosmetics marketing professionals worldwide to engage in collaboration with influencers as of January 2018. It was found that 98.5 percent of respondents said the best way to initiate collaboration with influencers was to send out product samples.
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- Release date
- April 2018
- Region
- Worldwide
- Survey time period
- January 8 to 26, 2018
- Number of respondents
- 600 respondents
- Special properties
- among fashion, luxury and cosmetics marketers originating from Europe and the United States
Source
- Show sources information
- Show publisher information
- Release date
- April 2018
More information
- Region
- Worldwide
- Survey time period
- January 8 to 26, 2018
- Number of respondents
- 600 respondents
- Special properties
- among fashion, luxury and cosmetics marketers originating from Europe and the United States
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Statistics on "Influencer marketing"
- Overview & financials
The most important statistics
- Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018
- Leading goals of influencer marketing worldwide as of 1st quarter 2018Goals of influencer marketing 2018
- Expected change in influencer marketing budgets in the United States in 2018?Change in influencer marketing budgets in the U.S. 2018
- What role do you see influencer marketing playing in your organization in the next three years?Role of influencer marketing worldwide 2017
- What do you see as the top challenges for influencer marketing in 2017?Leading challenges of influence marketing in the U.S. 2017
- Average spending on influencer marketing per campaign in the United States in 2017, by industry (in 1,000 U.S. dollars)Average spend on influencer marketing campaigns in the U.S. 2017, by vertical
- Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2017 (in U.S. dollars)Influencer marketing campaign average EMV 2016-2017
- Average cost-per-engagement (CPE) of influencer marketing campaigns in the United States in 2017, by industry (in U.S. dollars)Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical
- Strategies & tactics
The most important statistics
- Primary social media platforms used by social influencers for brand collaborations worldwide as of January 2018Social media platforms used by social influencers as of January 2018
- Leading ways in which influencers work on branded marketing campaigns in the United States as of March 2018Ways in which U.S. influencers are involved in branded campaigns 2018
- Leading ways of disclosing commercial relationships in influencer marketing worldwide as of 1st quarter 2018Leading methods of disclosing branded content in influencer marketing 2018
- Amount of time it takes to create a post according to influencers worldwide as of March 2017Time necessary for influencer post creation in 2017
- Length of time influencers have been monetizing their audience/content worldwide as of March 2017Work monetization adoption among influencers 2017
- Number of influencers marketers worked with for longer than six months in the United States as of March 2018Number of influencers U.S. marketers work with for longer periods 2018
- Leading methods of measuring influencer marketing success according to marketers in the United States as of November 2017Influencer marketing success measurement metrics in the U.S. 2017
- Leading ways influencers are compensated for their involvement in marketing campaigns in the United States as of March 2018Types of compensation U.S. influencers receive for campaign involvement 2018
- Instagram influencers
The most important statistics
- Global Instagram influencer market size from 2017 to 2020 (in billion U.S. dollars)Instagram influencer market size 2017-2020
- Instagram influencer marketing spending worldwide from 2013 to 2020 (in million U.S. dollars)Global Instagram influencer marketing spending 2013-2020
- Number of brand sponsored influencer posts on Instagram from 2016 to 2020 (in millions)Instagram: number of brand sponsored influencer posts 2016-2020
- Distribution of sponsored Instagram posts worldwide as of July 2018, by verticalGlobal sponsored Instagram posts 2018, by vertical
- Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followersActive Instagram influencers share 2013-2018, by number of followers
- Leading countries in Instagram influencer marketing worldwide in 2017, by share of sponsored postsLeading countries in Instagram influencer marketing 2017, by sponsored posts
- Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average IGC engagement rate 2017, by follower count
- Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average branded IGC engagement rate 2017, by follower count
- YouTube & video influencers
The most important statistics
- Share of social video posts of influencers on selected platforms worldwide as of February 2018, by influencer tierInfluencer social video posts share in 2018, by tier and platform
- Types of media most often included in a typical blog post according to global bloggers as of September 2018Blogging: frequently included media content 2018
- Leading categories of products presented in haul videos on YouTube by influencers worldwide as of October 2018Leading categories of products in haul influencer videos on YouTube 2018
- Leading categories of products presented in unbox videos on YouTube by influencers worldwide as of October 2018Leading categories of products in unbox influencer videos on YouTube 2018
- Fashion, cosmetics & luxury infuencers
The most important statistics
- Leading scenarios when employing influencers is highly strategic according to fashion and cosmetics marketing professionals worldwide as of January 2018Fashion & beauty marketing strategies benefiting from influencer involvement 2018
- Leading attributes taken into account when selecting influencers according to fashion and cosmetics marketing professionals worldwide as of January 2018Main criteria of fashion & beauty influencer selection worldwide 2018
- Leading tactics used by fashion and cosmetics marketing professionals worldwide to engage in collaboration with influencers as of January 2018Tactics used by global fashion and beauty marketers to engage with influencers 2018
- Leading tiers of influencers considered as most effective according to fashion and cosmetics marketing professionals worldwide as of January 2018Fashion & beauty influencer tiers seen as most effective worldwide 2018
- Consumer perception
The most important statistics
- Global social media users of selected platforms who say that they discover brands via influencer channels as of 1st quarter 2018Global social users discovering brands via influencer channels 2018
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user typeGlobal social users who discover brands via selected sources 2018, by user type
- Do you believe that the information provided in sponsored contributions is objective or influenced by the company?U.S. consumers perception to information quality in sponsored content 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
- Attitudes of influencer marketing audiences towards social media influencers worldwide as of February 2018, by age groupOpinions of consumers about social media influencers in 2018, by age
- Impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, by influencer tierImpact of influencers on global consumer purchasing in 2018, by influencer tier
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Influence marketing: online influencers in the U.S. 2014, by industry
- Influence marketing: U.S. consumer trust in online content 2015, by source
- Most engaging factors of their work according to influencers in the U.S. 2016
- Influence marketing: U.S. website influence 2014, by type
- Canadian most popular topics covered by social influencers 2017
- Latin America: social media used for professional purposes 2017
- Influence marketing campaign budget allocation in the U.S. 2016
- Most effective influence marketing tactics in the U.S. 2016
- Benefits associated with using customer service by communication channel U.S. 2017
- Preferred communication channels of RIA clients in the U.S. 2018, by generation
- Most important communication channels for U.S. staffing firms 2017
- Satisfaction of U.S. business air travelers with the airline contact options 2017
- Italy: information channels used by foreign tourists 2012
- U.S. influencer compensation charged 2015
- Services provided by contact centers worldwide as of March 2013
- Expressions of brand loyalty in the U.S. 2016
- Opinion on social media breaking barriers between public and government Australia2018
- Distribution of interactions handled by contact centers worldwide 2016, by channel
- Customer channel preferences for different transactions in Switzerland 2015
- Opinion on impact of immigration on Australia 2018
Studies
Statistics on "Influencer marketing"
- Leading benefits of using social media for marketing purposes worldwide as of January 2018
- Leading goals of influencer marketing worldwide as of 1st quarter 2018
- Expected change in influencer marketing budgets in the United States in 2018?
- What role do you see influencer marketing playing in your organization in the next three years?
- What do you see as the top challenges for influencer marketing in 2017?
- Average spending on influencer marketing per campaign in the United States in 2017, by industry (in 1,000 U.S. dollars)
- Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2017 (in U.S. dollars)
- Average cost-per-engagement (CPE) of influencer marketing campaigns in the United States in 2017, by industry (in U.S. dollars)
- Primary social media platforms used by social influencers for brand collaborations worldwide as of January 2018
- Leading ways in which influencers work on branded marketing campaigns in the United States as of March 2018
- Leading ways of disclosing commercial relationships in influencer marketing worldwide as of 1st quarter 2018
- Amount of time it takes to create a post according to influencers worldwide as of March 2017
- Length of time influencers have been monetizing their audience/content worldwide as of March 2017
- Number of influencers marketers worked with for longer than six months in the United States as of March 2018
- Leading methods of measuring influencer marketing success according to marketers in the United States as of November 2017
- Leading ways influencers are compensated for their involvement in marketing campaigns in the United States as of March 2018
- Global Instagram influencer market size from 2017 to 2020 (in billion U.S. dollars)
- Instagram influencer marketing spending worldwide from 2013 to 2020 (in million U.S. dollars)
- Number of brand sponsored influencer posts on Instagram from 2016 to 2020 (in millions)
- Distribution of sponsored Instagram posts worldwide as of July 2018, by vertical
- Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers
- Leading countries in Instagram influencer marketing worldwide in 2017, by share of sponsored posts
- Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower count
- Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower count
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeks
- Share of social video posts of influencers on selected platforms worldwide as of February 2018, by influencer tier
- Types of media most often included in a typical blog post according to global bloggers as of September 2018
- Leading categories of products presented in haul videos on YouTube by influencers worldwide as of October 2018
- Leading categories of products presented in unbox videos on YouTube by influencers worldwide as of October 2018
- Leading scenarios when employing influencers is highly strategic according to fashion and cosmetics marketing professionals worldwide as of January 2018
- Leading attributes taken into account when selecting influencers according to fashion and cosmetics marketing professionals worldwide as of January 2018
- Leading tactics used by fashion and cosmetics marketing professionals worldwide to engage in collaboration with influencers as of January 2018
- Leading tiers of influencers considered as most effective according to fashion and cosmetics marketing professionals worldwide as of January 2018
- Global social media users of selected platforms who say that they discover brands via influencer channels as of 1st quarter 2018
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user type
- Do you believe that the information provided in sponsored contributions is objective or influenced by the company?
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Attitudes of influencer marketing audiences towards social media influencers worldwide as of February 2018, by age group
- Impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, by influencer tier
- Reach of influencers in online marketing in the United States in 2014, by industry
- Consumer trust in online content in the United States as of September 2015, by source
- Factors keeping followers engaged according to influencers in the United States as of April 2016
- Websites most likely to influence purchase decisions according to consumers in the Unites States in 2014, by type
- Leading topics covered by social influencers in Canada in 2017
- Leading social media used for professional purposes according to marketing professionals in Latin America in 2017
- Budgets assigned to influence marketing per campaign according to marketers in the United States as of April 2016
- Most effective influence marketing tactics according to marketers in the United States as of April 2016
- Which of these benefits do you most associate with communicating with businesses when using traditional communication channels?
- Communication channels preferred by clients of independent registered investment advisors (RIAs) in the United States in 2018, by generation
- Most important communication channels for staffing firms in the United States in 2017, by index score*
- Percentage of U.S. business travelers that are satisfied with the contact options the airlines offered in 2017
- Main information channels used by foreign tourists to find a sports holiday destination in Italy in 2012
- Amounts charged by influencers for their work in the United States in 2015 (in U.S. dollars per post)
- What services do your organization's contact centers provide?
- Ways in which consumers demonstrated brand loyalty in the United States as of October 2016
- Share of people feeling that social media platforms are breaking the barriers between the public and people in power in Australia as of December 2018
- What is the percentage split of interactions being handled across the channels offered to your customers?
- Insurance customer channel preferences for various transactions types in Switzerland as of 2015
- Perception of the impact of immigration on Australia as of December 2018
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